Since the day search engines were invented, search engine optimization experts have been working towards a single goal – to get their websites to page one. Why? Because being on the first page of search engine results is everything, and new data has proven just that.
A recent study conducted by iCrossing reported that over 95% of all traffic comes from the first page of search engine results, while click-through from the second and third pages were considerably less. To be more specific, out of the 8.9 million site visits studied, over 8.5 million came from the first page of search results (95.3%), while only about 232,000 (8.7%) and 180,000 (1.7%) came from pages two and three respectively.
How then do you get and stay on page one? While search engine optimization is a great strategy, doing purely SEO won’t get you the results that you need. This is where Internet marketing services come into play.
Search engines become increasingly sophisticated over time. In order to compete with ever-changing technology, one must have a deep understanding of how search engines work and the tools needed to optimize a site.
There are various types of Internet marketing services that aid in bringing a brand to the first page. This includes, of course, search engine optimization, but also link building strategies, pay per click, social media marketing, and much more. The key here is to know when and how to use the right Internet marketing services to achieve the perfect mix in order to reach your specific goals. Understand, however, that combining certain Internet marketing services may not work for you as well as it does others.
Seek professional advice from Internet marketing consultants. By coming up with the right mixture of Internet marketing services tailored to fit your needs, you can be guaranteed that your brand will be a reoccurring presence on the first page of search engines.
