Google sent tremors through the search engine optimization (SEO) industry yesterday as it announced that it was preparing Caffeine for a wider release but with no specific launch date. There was an particular uproar among retail-based businesses about having the new index released just as the important holiday season starts up. However, Matt Cutts of Google stated that Caffeine will only be released to one data center during the holiday rush to continue collecting feedback and improving the new index. “This means that a small percentage of Google’s users will benefit from the technology behind Caffeine in their regular searches,” Cutts wrote on his blog.
However, search engine optimization leaders can expect a definite wide release to several datacenters by early 2010. Again, Caffeine is an overhaul in the search engine king’s current search-infrastructure, improving the speed and reach of its indexing power. Google spokesman Anthony House added that “”If we do upwards of 400 algorithm tweaks a year, part of the idea behind Caffeine is that it will be easier to implement those tweaks.” He also stated that the reason behind the developer preview was to allow webmasters to tweak their search engine optimization efforts accordingly so that any “unanticipated consequences” would be prepared for.
So what do you think about Caffeine? Are you welcoming it or worried about it?
Written by: Daisy K.
