Digital Marketing isn’t all about planning and strategizing. No matter how much you plan everything down to a tee, it’s pointless if you don’t look into the technical side as well. A bad website can bring down a great plan. Remember that.
Google hates bad websites. When Google doesn’t like you, no one will notice you in the rankings ever.
Technical SEO creates the user experience that makes people come back and a major factor in conversion.
What are the common mistakes done with Technical SEO?
1. Slow load time for your site.
Nothing makes for a bad user experience than a slow loading site. Most people give up on a site if the load time is longer than three seconds. To give it into quantifiable terms, every second your page is delayed, you lose 10% of your possible conversions.
And Google shares this feeling with users. It’s algorithm recognizes sites with slow load times and ranks it lower in search results. You need to make your site faster. So make that a priority.
If you want to test your sites speed, use Google’s Website Speed Tool.
2. Messing up On-Page SEO
When you have two pages on your site fighting for the same keyword, that’s what you call “keyword cannibalization”. It can affect your results because it compels Google to decide which page to rank.
With that, one of two things may happen when Google’s algorithm will pick. Either it chooses the wrong page or, worse, it may not pick a page at all.
Confusing Google is a horrible idea, you will not rank at all. In the end, the algorithm is a code, you have to guide it and make it understand your site the way you want to.
There are two ways to rectify this. You either merge the two pages or you un-optimize one of them.
3. Keyword Cannibalization on you internal linking
Keyword cannibalization happens not just with your content but also with your anchor text. And unlike content, this has a tendency to go unnoticed.
One page may be targeting the keyword “digital marketing consultants”; it wouldn’t make sense to tag that page with the “digital marketing” anchor if another page is using this already.
This is a common mistake but it will be an expensive one. Again, avoid confusing Google. Be specific, be explicit and make sure that your content and everything related is direct.
4. Redirects
Redirects kill authority. Redirect chains and 302 redirects are the two the can damage your place in the rankings.
Redirect Chains are a series of redirects between many pages. Redirect chains disrupt your flow of authority. By taking out the middle ground, you will get your authority back. Even in spades.
302 redirects are recognized by Google as temporary redirects, meaning it will not pass authority. You need to switch all your 302s to 301 redirects. 301s are tagged as permanent by Google and will always pass authority.
Screaming Frog SEO Spider is your friend. It can help identifying these issues.
5. Broken Resource Outgoing Links
Linking great resources in your content is a great way to build more trust between you and your visitors. But there are times when some of these resources would disappear from the net. That creates a negative experience for the user and take authority away from your site.
Dead links drag you down. Get rid of them.
You can use this and this to find broken links.
6. Duplicate Content
Google’s Panda is an algorithm that goes for sites with duplicate content. Most eCommerce sites are guilty of multiple duplicate content issues. Every page must be unique and different. Not only will that help you get your site original and away from Panda, but also makes your site lean.
The best way to check for duplicate content is Siteliner.
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These are very basic guidelines and reminders but you still need to invest a lot of time and work into it. That’s where Digital Marketing Consultants come into play. They can help you navigate through all the technical parts that would consume a lot of your time. Cybertegic can help you out with all that. We will take away all the nitty-gritty stuff so you can concentrate on your business. Leave your website to us. We will give you the rankings you need. Cybertegic isn’t the best digital marketing company in Los Angeles for nothing.
