To create an increased web presence, web design engineers are encouraged to keep up with the latest trends to make sure that today’s audience appreciate the visual precept and usability of websites without spending too much on web design.
Kabir Bedi of LeXolution IT Services (LIT) enumerates a few areas that ecommerce website designers should explore to make sure that websites are updated with the latest trends:
Simple and minimalistic designs – While animations are very attractive, the current trend in web design today is the simple and minimalistic approach. This is fairly new when it comes to developing websites for eCommerce purposes but the focus is to be able to communicate the message to the audience without beating around the bush.
Stylized fonts and topography – Nowadays, web programming languages already allow the use of unique fonts for websites. For instance, Serif fonts, which used to be displayed on the background before, are now on the forefront thanks to high-resolution screens.
Big headers, bold graphics – The use of eye-catching and attention-grabbing headers and graphics are the latest trends in ecommerce web design. Not only is this aesthetically pleasing but it adds to the element of visibility as well.
Informational graphics – Graphics attract visitors because they are easier to read than text-based information, but today’s trend incorporates both graphics and information by highlighting the content.
Content sliders – Ecommerce website designers are also encouraged to use content sliders when building web sites because of the graphical elements and slide shows that visitors appreciate instead of going back and forth through different web pages. 
Video marketing – A relatively new concept that ecommerce web designers should explore, video marketing involves creating relevant content such as how to’s and tutorials to attract visitors.
24/7 online customer services – Chat or email-based customer service should be a focus when developing websites for today. Round-the-clock services can attract visitors because they are guaranteed of full support when availing products or services from the business.
Social networking – With the rising trend in using social media marketing, joining social networking sites like Facebook, Twitter, and LinkedIn can help build a brand’s online reputation and popularity.
While there are standard and traditional practices that should be incorporated in web design, ecommerce website designers should try to experiment and explore many trends that are currently in place today when it comes to planning a website’s structure and composition. Additionally, the evolution of today’s technology has made possible many avenues of exploration for websites and online portals.