Instagram marketing has opened doors for a lot of businesses to reach out to new customers. However, unlike Google, there is little information known about Instagram’s algorithm. This makes it harder for marketers to fully understand how it picks content to show on a user’s feed. And that is what exactly we’re going to discuss for the day.
Here are the factors that affect Instagram’s algorithm to determine what users will see in their feed:
- Interest
Instagram’s feed is designed to show posts determined by your past behavior on similar content. It ranks posts Instagram think is important to you. Its algorithm uses machine vision to analyze the actual content of the post, and relate it with past content that you found interesting.
- Following
If you follow a lot of people in your account, Instagram’s algorithm will likely be showing posts from a wider breadth of content creators. This means that you would see less of any specific account.
- Frequency
Instagram’s algorithm is also affected by how often a user opens the app. It is built to show the best posts since your last visit.
- Usage
Another thing that affects the algorithm and the posts Instagram shows in your feed is by how much time you spend browsing in the app. The longer your total time browsing, the deeper it digs into its catalog.
- Recency
Instagram prioritizes, showing timely posts on feed over week-old ones. Recent posts shared are likely to appear on top of the user’s feed.
- Relationship
Instagram places posts of the people you always interact with higher compared to those you have less engagement with. The more a user comments or likes your posts, the usual your posts will appear on top of their user feed.
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With this info, we hope we can help you further improve your Instagram marketing. If you have any questions, feel free to talk and ask one of our consultants at Cybertegic.com, the best digital marketing company in Los Angeles.
