As the world of e-commerce continues to grow, more businesses are seeing the importance of multichannel marketing. With more e-commerce websites launched every year, increasing the competition in the market, marketers have seen how multichannel marketing allows them to reach more customers and boost their sales.
That’s why for today’s article, we listed down the top five online marketplaces recommended by the best internet marketing consultants:
Amazon
Amazon is the largest online marketplace with more than 300 million active users, and 197 million unique visitors each month. According to reports, in 2017 alone, Amazon marketplace has generated over than $180 billion net sales. And if those stats aren’t enough to persuade you, Amazon holds 49.1% of all the online retail spend in the United States. Few businesses claim to be successful by having an Amazon store alone, without any e-commerce store to start with.
eBay
eBay is another marketplace giant, which features an auction-type sales, allowing customers to negotiate prices with sellers. Today, eBay has around 25 million sellers with more than 1 billion listings with products ranging from the usual consumables all the way to electronics. And if your curious about the number of users it has, it was reported that in the second quarter of 2018, eBay listings were checked by more than 170 million active users.
Walmart
Walmart is currently the third largest online retail store in the United States, next to Amazon and eBay. Walmart first went in beta in 2009 and is reported to have more 75 million listings by 2018 with 18,000 marketplace sellers. During the first quarter of 2018, Walmart also announced a 69% e-commerce net sales increase. When it comes to exposure, Walmart has more than 100 million unique visits each month.
Etsy
Etsy first started as the home of artists and creators who aim to sell their handmade products to people who are interested. The marketplace then soon grew into the perfect online store to look for unique and customized products, which users won’t easily find in the market. According to recent reports, Etsy has now over 2 million sellers and more than 30 million buyers. The best thing about Etsy is it has no monthly subscription fees, and the seller will only be charged if an item in his list has been sold.
StoreEnvy
StoreEnvy is described as a unique marketing channel because it offers sellers both an online store builder and social marketplace to interact with their buyers. Similar to Etsy, it is considered to be the ideal marketplace for indie brands who are looking for buyers that are looking for unique products. StoreEnvy currently has more than 50,000 merchants and has 1.5 million unique visitors each month.