Google’s latest update, called BERT, is designed to further improve the search engine algorithm in understanding human language. Digital marketing specialists believed that the update is Google’s way of turning its attention to the development of voice search queries. So how can one make sure that the BERT update won’t significantly affect their website’s ranking? It is by optimizing for voice search.
Here are five ways you can better optimize for voice search:
Do keyword research for voice search.
Voice search algorithm works differently, so you must consider the semantic differences between each query. For example, a user who is looking for a “restaurant in LA” would type the same word when searching on Google. However, a user who looks for the same thing but uses his voice assistant would instead say, “what’s the best restaurant in LA?” So it is important to brainstorm for long queries that users will likely use when doing voice search.
Improve site structure.
Since Google is starting to optimize their search algorithm for voice search, then you might want to start updating your content strategy. Start mapping your content for voice search optimizations. One way to do so is by writing content for SEO that is conversational. Also, start writing articles and blog posts that answer typical questions from users. This ensures that you can get on top of the voice search results and increase your website chances of showing up into featured snippets.
Optimized yor structured data.
Google’s algorithm will better understand your website and its content if you use structured data markup or schema. It helps you create metadata for your content, which helps Google know what your website is all about. In return, Google will likely pull out your site on their search results every time users look for things that are related to your website. Using structured data is also one of the best SEO strategies you should practice.
Make sure your website is mobile-friendly.
Google’s current search engine algorithm prioritizes mobile-friendly websites. The update has been called a mobile-first index by the best internet marketing company. And with Google’s BERT update, we can now tell that Google is starting to focus their attention to further develop voice search. This is because most voice search comes from mobile devices. So you might want to point your future strategy in that direction.
Optimize for local search results
A higher percentage of mobile and voice searches happen to be location-based queries. Most users who use their mobile phones and voice assistants usually look for information about local businesses they want to check out. So you might want to start optimizing your website and its content for local search results. Start by signing up for local listings and directory websites.
