For the best SEO company, placing their clients at the top positions of major search engines for targeted keywords is the mark of its success. Major search engines likes Google, Bing, and Yahoo! are constantly targeted by the best SEO company, making sure that all the search engine optimization strategies being practiced are allowed by these three search engine moguls.
With Google launching its blog series on “Search Quality Highlights”, should search engine optimization specialists be even the least bit surprised that Bing will follow suit? While there are doubts as to why exactly is Google making a series on “Search Quality Highlights”, Bing’s latest blog series aims to give consumers and search engine optimization companies a “deeper insight into the algorithms, trends, and people behind Bing,” as stated by the search engine’s very own Harry Shum.
Accordingly, Shum also revealed that the minor changes that Bing undergoes through are often the result of years and years of research. They team also understands how users are curious as to how search quality is when the results come up so fast in a search engine and other SEO related inquiries. Shum promised topics on social search, whole page relevance, and personal search, to name a few. The blog series, however, will start on the importance of whole page relevance at Bing.
Danny Sullivan of Search Engine Land explains that Bing’s latest blog series is more on “being visible” since they don’t have anti-transparency issues as compared to Google. Additionally, Sullivan thinks that Google’s own “Search Quality Highlights” is the search engine’s attempt to “deal with accusations” since the attack on Google because of its non-transparency on how it conducts search engine results.
For the best SEO company, what exactly does this imply? Share your thoughts and discuss how this could affect search engine optimization specialists in the following months.