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Google’s latest update, called BERT, is designed to further improve the search engine algorithm in understanding human language. Digital marketing specialists believed that the update is Google’s way of turning its attention to the development of voice search queries. So how can one make sure that the BERT update won’t significantly affect their website’s ranking?…
Google had released another massive update last month called B.E.R.T., which stands for Bidirectional Encoder Representations from Transformers. According to the company, it’s a new methodology that their algorithm uses to understand and rank roughly 10% of search queries. To better understand B.E.R.T., it is a neural network-based technique designed for natural language processing (N.L.P.)….
Google had rolled out a new update for Google Ads called lead form ad extension. It was designed to attract customers by allowing them to fill out a lead form and ask for a special price right in the search page results. According to Google, the lead form ad extension was created to capture potential…
When visitors go to your website, you want them to do something either buy your products, call your phone, or subscribe to your newsletter. To make this possible, you need to create a powerful and compelling call-to-action button. Here are 8 tips for creating a call-to-action that actually works: Tip #1 Make the call-to-action easy…
Did you know that you can improve your website to increase the number of leads? Yes, all you have to do is to execute the proper SEO strategies to improve your website’s click-through-rate. Here are five ways on how to increase your leads through SEO: TIP #1 – Understand your user’s intent. The first thing…
Your home page happens to be the most visited page on your website. It also happens to be the most important page. It is where your online visitors are going to decide whether or not they should stick around. That is why your home page should spark an instant attraction to convert your visitors into…
Small businesses think that they need to spend a lot of time and money on advertising their websites to increase their sales. But the thing is, before doing that, you must make sure that your product pages are well-designed and optimized. Driving a large number of leads is useless if your product page is a…
The Google Search Engine is a constantly changing system. That’s why it requires digital marketers, especially SEO specialists, to continuously adjust and make changes to get ahead of their competitors. As 2020 approaches, you might want to set your priorities straight and build a stable SEO strategy for next year. Here are seven things you…
Retaining your customers is the key to growing your e-commerce store. If you’re losing existing customers, then you’ll need to be pulling in huge amounts of new customers to make up for the loss. You also have to work extra harder to maintain your current revenue in the process, and that just isn’t ideal for…
Did you know that a poorly-designed website can hurt a business’ sales and conversions? You see, website design can significantly affect user experience. Moreover, user experience is one of the most important factors for Google when ranking one’s website. Here are eight elements that you should avoid when redesigning your website as recommended by the…
