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Just like SEO, you have to learn how to properly optimize your PPC campaigns for it to work on your end. Creating an ad campaign for the sake of having just one won’t help you get the ROI you’re expecting. It might even just eat up your PPC funds without any conversions. That’s why for…
Did you know that according to the most recent surveys, 56% of businesses queried were using infographics for their marketing and sales? Furthermore, 84% of these businesses say that they have proven infographics to be effective media in their mix. Infographics are proven to be so effective that it is believed that they get three…
According to Google, one of the main things that are going to be affected by their new BERT update is the Featured Snippets. For the past couple of years, digital marketing specialists have referred to them as rank zero. They are purely organic and are usually placed on top of the ads and the organic…
URL optimization is, no doubt, one of the most important parts of website optimization. The way you create your URL can actually affect how search engines will read your site. That’s why, as the best digital marketing company in Los Angeles, we decided to list down some quick helpful tips on how you can improve…
Early this month, Google has added new extensions to improve user interactivity on Youtube. These new extensions are designed to make it easy for customers to take action and help businesses hit their goals. The new extensions are built off the popular extension on Search, which gives Youtube viewers useful and actionable information about the…
Google’s latest update, called BERT, is designed to further improve the search engine algorithm in understanding human language. Digital marketing specialists believed that the update is Google’s way of turning its attention to the development of voice search queries. So how can one make sure that the BERT update won’t significantly affect their website’s ranking?…
Google had released another massive update last month called B.E.R.T., which stands for Bidirectional Encoder Representations from Transformers. According to the company, it’s a new methodology that their algorithm uses to understand and rank roughly 10% of search queries. To better understand B.E.R.T., it is a neural network-based technique designed for natural language processing (N.L.P.)….
Google had rolled out a new update for Google Ads called lead form ad extension. It was designed to attract customers by allowing them to fill out a lead form and ask for a special price right in the search page results. According to Google, the lead form ad extension was created to capture potential…
When visitors go to your website, you want them to do something either buy your products, call your phone, or subscribe to your newsletter. To make this possible, you need to create a powerful and compelling call-to-action button. Here are 8 tips for creating a call-to-action that actually works: Tip #1 Make the call-to-action easy…
Did you know that you can improve your website to increase the number of leads? Yes, all you have to do is to execute the proper SEO strategies to improve your website’s click-through-rate. Here are five ways on how to increase your leads through SEO: TIP #1 – Understand your user’s intent. The first thing…
