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Setting up a pay per click or PPC management campaign requires a smart strategy in managing your funds and keywords. If you have no idea on how to do this, then you may just be committing the 7 deadly sins of PPC management. Is your campaign headed for the grave? Unfortunately, these sins are enough…
It does not take an Internet marketing expertto know that social media activities should be integrated with other marketing efforts to maximize its full effects. This seems really easy in theory. But in practice, how do you actually integrate your social media efforts? Social Media Examinerhas some ideas and we are sharing them with you…
Because it is undeniably hard to quantify social efforts, your social media agencymay have already asked you this question: Should we measure your social media return on investment (ROI)? Your answer should be: Of course! We always say that social media is about relationships and effective communication. And that’s still true. But at the end…
Even the best Internet marketing companywill tell you that going global is not always the indicator of growth and progress. Sometimes, going grassroots can also mean success. Take the case of Google social media platform, Google+. According to an Internet Retailer report, Google+ launched a new service called Google+ Local which “automatically extends businesses’ Google+…
Any reputable Internet marketing serviceprovider will tell you that not all social media channels are good for you. You should always research and test out which platform (or platforms) are ideal for the kind of business, brand, product, service and market that you have. In this post, we are going to check if Pinterest is…
Before raising those eyebrows, let me just set the record straight that these celebrities do not moonlight as Internet marketing experts. However, there are celebrities we should look up to for internet marketing. While celebrities may not need to work their a** off just to promote their website or business, they may actually be the…
Thanks to AdWords, traffic control in PPC management is not a linear process. An advertiser with limited PPC budget will most likely focus on exact and phrase matches but an advertiser with lots of it will not hesitate to run broad, phrase and exact matches to generate more traffic. But what about those whose budgets…
Facebook has been around for quite some time now and the challenge today really is to find new ways to use it to promote your brand. There are so many brands and businesses on Facebook that it is understandably challenging for your Internet marketing expertto come up with ways to market your product or service….
Social media tracking has always been the struggle for any social media agency. It really is challenging to quantify the emotional response to a social media campaign but at the end of the day, it has to be done. Tangible results are the bread and butter of any reputable social media agency so difficult as…
Internet marketing services are not just for business. Really. In fact, even our own US army uses a form of Internet marketing service–blogging. Check out this insightful and interesting video from the Social Media Examiner.
