Social Media News: Friendlier Facebook Ads

According to an Internet Retailer report by Zak Stambor, Palo Alto, California-based social networking site, Facebook has rolled out what it calls “the new expanded Premium unit” which essentially combines a brand’s Page posts with its social context. The article explains that in this new system, ads appear on the right side of a consumer’s…

How Local Businesses Can Be Successful with Seasonal SEO

Now that the –ber months are fast approaching, many local businesses are starting to think about promotions that could hike their sales up for the holidays. Not only do local businesses gain more exposure during Thanksgiving and Christmas seasons but they experience increase in sales as well. For businesses who want to target local consumers…

SEO Press Release Writing for Small Businesses (Part II)

Previously, we discussed the importance of meeting the demands of the audience and staying focused on a single topic per release when drafting a press release for the purpose of SEO. Today, we conclude this two-part article by Meg Walker, Online Marketing Director of PRWeb, that aims to help small businesses more effective press releases…

Facebook Tips (Part 2): Five Creative Ways To Grow Your Fan Base

In our previous blog post, we shared with you five tips to help you grow your business’s Facebook fan page. Now, we are adding up five more simple yet creative ways to broaden your social media audience via the world’s largest social networking site. Like we always say, starting a social media campaign does not…

Avoiding Mistakes in Press Releases and Blog Posts for SEO Campaigns

Press releases and blog posts are white-hat SEO tactics for link building purposes. Not only should these articles be well-written, fresh, and original in content, but press releases and blog posts should be 100% error-free. This is because these SEO contents are also reflective of the business that publishes these articles. A poorly-written press release…