Retailers should start taking advantage of the holiday season as early as now to make the most of the remaining months of the year. For local and small businesses, this is the best time to reach shoppers because of the incredible opportunities available to achieve sales increase. With a few search engine optimization tweaks on websites, small businesses who are also venturing into the eCommerce industry can take advantage of local search and convert visits to online sales.
Jeff Adelson-Yap of Business2Community provides five helpful search engine optimization tips to get the ball rolling for both local and small businesses.

  1. Understand the complexities of local search and the holiday shopper. Each year, there are new rules that dictate the algorithms of local search and this is something that local businesses should try to understand and incorporate into their web design and search engine optimization campaigns. During this season, there is a shift in keywords because shoppers dictate what keywords are the most profitable for the holidays. The focus shifts to specific brand-related search inquiries which mean that small businesses should modify keywords into these as well to optimize for local search.
  2. Location is also very important when targeting keywords for search engine optimization campaigns during this season. The “local” portion of the local search means including the area where the specific brand-related keyword can be purchased because consumers will go to these retail stores soon after searching for it online. Longtail local search keywords have very targeted reaches and the competition is not as wide as other general keywords.
  3. Google Places is the best listing for local search results. Improve or create (if your business still has none) the listings displayed in Google Places because it plays a big role in holiday search engine optimization efforts. Modify the description or include custom attributes that focus on holiday-specific keywords that are also related and used within your website’s SEO.

The first part of this post discussed the importance of local search, location, and Google Places. For the next installment, find out how Google’s Merchant Center and flexibility can greatly increase your online sales during the holiday and how it will play a role in search engine optimization campaigns for this season.
SOURCE
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