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If you are serious about integrating Facebook into your company’s social media marketing campaign, then you should have a strategic plan to drive the growth of your fan base. On Facebook, the more fans you have, the wider your potential market is. And since social media platforms also help businesses build relationships and foster loyalty…
Press releases and blog posts are white-hat SEO tactics for link building purposes. Not only should these articles be well-written, fresh, and original in content, but press releases and blog posts should be 100% error-free. This is because these SEO contents are also reflective of the business that publishes these articles. A poorly-written press release…
E-commerce merchants have two new online tools that could help them drive their e-commerce ROI. In an article for the BizReport by Kristina Knight, it was reported that a new couponing site called CouponCodes.com was launched. This new site is from the parent company of Offers.com. According to the report, this new hub will offer…
Welcome to the maiden issue of Internet Marketing Expert 101! Here we will provide useful tips and relevant guidelines on various forms of Internet marketing. In our previous blog post, we shared with you tips on how to carry over your PPC management campaign after you have rebranded your company. In this issue of Internet…
Search engine optimization is a process, a scientific process in fact, that involves the right placement of profitable keywords to achieve maximum returns in the fastest possible time within a limited and controlled internet marketing budget. Because the main goal of SEO is to rank higher on major search engines such as Google, Yahoo!, and…
When it comes to online payments, PayPal is the top of mind choice. Now, the eBay subsidiary is looking at new technologies aimed at “integrating the online marketplace’s payments arm into brick-and-mortar retail stores.” According to an Internet Retailer report by Zak Stambor, PayPal is moving towards its vision of becoming the ultimate shopping companion….
Undeniably, social media channels are of great value to businesses big and small. It is an opportunity to reach out to an international audience, foster loyalty among employees and customers, and build a relationship with customers. However, like we’ve reiterated in our previous blog posts, engaging in a social media campaign has its attendant share…
Writing SEO content is a challenge, especially for non-writers. Even experienced SEO content producers have difficult times writing creatively without sacrificing search engine optimization techniques. While the easiest thing to remember when it comes to producing SEO content is to write about fresh and relevant topics and infusing the appropriate keyowrds wihout sounding redundant and…
When it comes to social media, no amount of risk management is too much. When it comes to the online security of your business, you can never be too sure. And as previously stated in our blog, social media marketing can open up a lot of information and security risks for businesses, especially if it…
Previously, we discussed a few ideas how content marketing should be changed so that web sites don’t fall victim to Google Panda through its search engine optimization content. We started with cleaning up content that is already in place and taking out spammy comments and posts, as well as pages with grammatical and factual errors….
