Taking Action to Create Panda-Worthy SEO Content (Part 2)

With the launch of Google Panda, many websites were affected and a number were even “victimized” because of the recent algorithm changes. Reputable websites suffered from Google Panda while others were “rewarded” for SEO campaigns. When it comes to SEO content, Google Panda focuses on quality content, scraping content farming sites that provide irrelevant information…

Why Small Businesses are Social Media’s Best Clients

While we assume that social media marketing is only practiced by big companies who have the means (Read: budget) to indulge in this internet marketing strategy, small businesses actually engage in social media marketing as well. In fact, social media’s best clients are small businesses. The biggest commitment one needs in doing social media is…

Getting Past Google Panda: Developing SEO Content (Part I)

Creating content is a challenge for writers, small businesses, and even internet marketing services companies. This is because producing good content that readers would value is difficult. No one really knows where to start. Lisa Barone of Outspoken Media provides helpful ideas on “Panda-proofing” SEO content. When developing content, Barone suggests the following ideas to…

WordPress Blogging: Helpful SEO Tips

Blogging is one way of building links to a website. By producing original, refreshing, and timely content, visitors tend to stay longer in your blog and eventually bookmark it for future reference. There are numerous blogging websites and platforms available on the Internet nowadays, from LiveJournal to Blogger, from Xanga to the all-powerful WordPress. Today,…

Social Media Spotlight: Finding Success in Facebook Ads (Part II)

Previously, we discussed how Facebook Ads are beneficial, especially for small businesses. This is primarily because Facebook Ads allows its users to control the daily budget for internet marketing and the ability to choose between CPC and CPM. Facebook Ads is also perfect for small businesses because it has more than 750 million users worldwide,…

Social Media Spotlight: Finding Success in Facebook Ads (Part I)

Now that more businesses are realizing the value of social media marketing, they are investing in Facebook and Twitter to engage users to participate in the various activities and promotions they are cooking up. Facebook, the largest social networking site to date, has launched Facebook Ads wherein businesses promote their own Facebook Pages, maximize their…

Making Search Engine Optimization Content Link-Worthy: What Does It Mean?

Readers can easily distinguish a search engine optimized-content from one that is not. Creating link-worthy contents are a challenge. Being link-worthy means attracting fellow experts, authorities, and consumers to link back to the article you’ve written or cite the search engine optimization post as a resource. There are many ways on how to create link-worthy…

Why Social Media Marketers Should Pay More Attention To Google+

While Facebook’s dominance is still beyond question, Google’s answer to the Palo Alto, California-based social networking site’s social media reign, Google+, is proving itself to be a worthy contender. In an article for the BizReport by Kristina Knight, it has been noted that the newcomer to the social media stage is “making a fast splash”…