How Facebook Pages Can Rank in SERPs Through SEO

Facebook Pages are not usually included in search engine results pages (SERPs). Not even large brands or household names can do this. With the rise of Facebook Pages as an income-generating source, more and more companies try to use the marketing aspect of the largest social networking site to direct users to come visit their…

UK Journalists Say PR Professionals Are Under-Utilizing Social Media

Just when you think social media is just useful for brand marketers and advertisers, a survey by Daryl Willcox Publishing reveals that more than three-quarters of UK journalists rate social media as a relevant tool in their field and acknowledges their increasing use of it. The survey also shows that almost all (90%) of the…

Managing Difficult Client Expectations When It Comes to SEO (Part II)

Last week, you read about the first three expectations clients often have that are sometimes unrealistic and impossible to achieve. This week, the discussion continues as we conclude this topic on how to properly explain and hopefully debunk some misconceptions that clients have when it comes to doing SEO. 1. Amount of Traffic – Clients…

Customer Service Improvement Tips for eCommerce Merchants

Customer service for eCommerce stores is definitely not the typical type wherein consumers fall in line, asking questions to a store expert. Great customer service will not only do wonders for your business in terms of reputation but offering helpful service for your eCommerce store will encourage consumers to come back and do business again….

Managing Difficult Client Expectations When It Comes to SEO (PART I)

Because of the dozens and maybe hundreds of myths being perpetuated in the SEO business, clients tend to have unrealistic expectations some of which are based on misconceptions or outdated practices. While some problems can easily be solved with a simple discussion and explanation, there are those that are absolutely impossible to achieve. Internet marketing…

Search Engine and Social Media Merge: Bing Uses Facebook Data To Make Recommendations

The world’s leading social networking site is teaming up with a top search engine–a move that will once again change the face of social media and Internet marketing. According to an Internet Retailer report by Zak Stambor, Microsoft Corp.’s Bing “has announced that it will tailor a consumer’s search results based on his Facebook friends,…