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For those who need reassurance that your social media efforts are not done in vain, this post is for you. Some businesses believe that social media may be a fad that will eventually die down, and companies will write it off as a sunk cost and move on to better things. Sorry folks, but social…
“Thinking that your follower count and number of Clicks defines your success on Twitter is so 2008” This quote from Leo Widrich’s blog “Are Your Twitter Efforts in Vain?,” couldn’t be more right. Users nowadays are too strung up on trying to get the most Retweets, followers, and Clicks that they forget why Twitter and…
In yet another resounding proof of its social media marketing dominance, Palo, Alto, California-based Facebook claims 31.2% of the display ad market, according to an article by Zak Stambor for the Internet Retailer. According to the news report, of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first…
There is more to social media than just creating a Facebook or a Twitter account. Social media marketing is more strategic than it actually seems to be and analytics company, NetBase, understands that. That is why it is helping brands “decipher what social conversations mean.” In an article for the BizReport written by Kristina Knight,…
It is no secret that Twitter can help you interact with customers and expose your business to potential clients, but how do you connect with the right people? Directly connecting with customers in your area of business is crucial, since you will most likely benefit more from these people than those from Bangkok, Thailand, 8263…
With Twitter and Facebook’s 140 and 420-character limit, respectively, it is easy to see the reason why some users prefer to use URL shorteners when sharing links to fans, friends, and followers. In terms of search engine optimization wherein optimizing links by placing keywords is advisable, it is important to know how URL shorteners can…
What exactly does your Internet marketing expert do for you? As an e-commerce merchant, you need to know the vital role that your internet marketing partner is doing for your business. Many will claim to be experts but in the competitive world of e-commerce, only few can truly claim the title. Before you hire an…
Writing a press release serves the same purpose of producing a blog when it comes to SEO. A press release is another means of link building, a credible one at that. Writing an SEO-friendly press release and submitting it to the top 5 leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire,…
Crandall Associates, Inc. has recently released its 2011 edition of its annual “Online Marketing Salary Guide” and discovered that search engine optimization (SEO) specialists are now earning a base salary of $59,100 this year. This is approximately $9,000 more than what the firm reported a year ago, which revealed that last year, SEO specialists earned…
Social media marketing may be all the hype today but US moms still prefer to do some things the slightly older school way. A survey by Lucid Marketing recently revealed that while social networking sites, particularly Facebook, are popular among mothers, e-mail continues to play a dominant role when it comes to learning and sharing…
