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Marketing budgets have incorporated social media and search engine optimization (SEO) strategies as an effort to recognize the importance of the internet, in order to improve a business’ reputation and sales. Digital tactics such as social media and SEO, when practiced together, offer great benefits such as increased visibility in the social networking scene via…
With 2011 just around the corner and quickly approaching, Twitter, then Facebook, released their most popular trends of 2010. But a tweet from Twitter is different from a status update on Facebook, so we’ll look at how each was generated and see what the world was buzzing about in 2010. First, Twitter: In generating the…
With Facebook’s new messaging system, email marketers are eager to know how this may affect their business, in terms of using social media. Because Facebook has been heavily incorporated into social media marketing strategies, the new messaging system will undoubtedly impact social media efforts practiced by businesses. Here are a few aspects of the new…
Creating videos to increase ecommerce sales has become a common practice among the ecommerce industry with the emergence of YouTube. With the launch of Google Instant, which provides real time search results as the user types, products accompanied by video marketing saw an increase in clicks by 28 percent, as stated by a panelist during…
Since the inception of the internet, Google and Yahoo have dominated consumers’ choice for search engines. But with search engine algorithms, chances are they’re churning out Web sites based on popularity. How ’bout a return on a query with a little flavor and personality? Enter Twitter‘s Search feature. When you run a query on Twitter’s…
SEOs were early adopters of social media, using them to maximize exposure. The way content is shared remains viral, jumping from one source to another. However, there are numerous social media sources today, which has dramatically increased content, creating a challenge for SEO. There are small changes that can be done to improve visibility, which…
As e-commerce merchants enjoy an increase in sales during the period from Black Friday through the holiday season, have you ever wondered how much of this is influenced by social media? Paul Chaney, in an article for Practical Ecommerce, shares his insights on how social media is helping to shape the world of e-commerce, particularly…
Google’s makeover of its local search results page has significantly shaken up page rankings. By incorporating local results within organic results, users have become a bit confused on what this will actually do for website rankings. Whether websites were just given links to their Google Places page or had entirely different results from both local…
The Black Friday shopping craze has ended, but e-commerce merchants are still on “red alert” as the Holiday shopping season is about to take off. While this is expected to increase the volume of your sales, it is also expected to increase the amount of WISMO calls. WISMO stands for Where Is My Order. This,…
By now, many users on Facebook are familiar with status updates concerning where a friend has “checked in” to or where they’ve been. For those still in the dark, the clever folks at Foursquare are behind those location updates that inform you where so and so is, and doing what. More recently, Foursquare has been…
