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For small businesses, having a Facebook Fanpage or simply a ‘Facebook Page‘ (which should not to be confused with a personal ‘Facebook Profile’) can be a great asset in your marketing efforts. Here’s how: When someone ‘likes’ your Facebook Page and becomes a ‘fan,’ it shows up in their news feed and you’ve just expanded…
In a recent video posted by GoogleWebMaster on YouTube, Matt Cutts of Google answered a few questions about SEO and Google’s ranking system. One viewer asked if Google utilized data from social sites for rankings and the answer was “yes.” Google has begun using social media sites, such as Facebook and Twitter links, as signals…
Flowd is a new start-up geolocation application that attempts to build closer relationships between bands and their fans. Flowd is essentially Foursquare for bands, allowing them to update their attendance of shows through real-time updates. Many bands today are already engaged with their fans through Twitter, Facebook, and Myspace. These social media applications allow bands…
Early last week, Google updated their browser WebGL extension to HTML5, making it possible to view 3D graphics in Chrome without a plug in. To demo their new 3D graphics feature, Google released a nifty Human body exploration tool, Google Human Body Lab. If you ever wondered what flipping through the insides of your chest…
As the year draws to a close, individuals will summarize the major events that occurred in 2010 while experts, on the other hand, will try to predict upcoming social media trends as 2011 steps in. Last year it was predicted that mobile technology would play a big role in the development of social media –…
Poor Keyword Research = Poor SEO = Poor Conversion Rate This simple linear statement speaks volumes of the importance of keyword research. Keyword research is the first stop in SEO, yet so many aspiring small businesses and online retailers get caught up in the excitement in the treasures of SEO that they neglect to conduct…
eMarketer reports that for the first time, advertisers will spend more on internet ads than print ads in 2010. Online ad spending will grow 13.9% (25.8 billion) for 2010, while print ads will see a 8.2% decrease from 2009 ($22.78 billion). eMarketer also predicts that print ad spending will continue to decline into 2011 at…
The most important thing in riding the social media wave is that businesses must develop a social media marketing strategy; here and here are two great resources. The second and equally important aspect, which is most often easily looked over, is measurement. Here are six essential metrics every business should pay attention to in order…
About two weeks ago, Facebook unveiled their new user interface to the world. Facebook enthusiasts have grown quite familiar of the sudden changes and revamps to the social media network. While some features are a nice change, others aren’t quite well received. Nevertheless, Facebook constantly pushes for change and innovation, instead of embracing a comfortable…
The majority of casual internet users have grown accustomed to using internet search engines, such as Google and Yahoo!. Both were the hubs of the internet’s early beginnings. Google’s massive reach has even allowed it to be used as a verb – “Google it.” A few months ago in May, Hitwise released data that demonstrated…
