Maximizing Twitter for Search Engines

Twitter’s new layout has made the social networking site more user-friendly, and it’s generating more activity within and around it. Bloggers and big companies have utilized Twitter’s social media platform to create social media buzz and interest for its target audiences. Aside from having a solid and constant presence on Twitter, social media users also…

Dell Is Watching You – Launches Social Media Listening Center

Social media, such as Facebook and Twitter, are widely used today as primary marketing tools. They provide companies with a more direct approach and way to increase presence among potential customers. In turn, customers also provide feedback directly or indirectly via comments, tweets, videos, or pictures, which can be useful or damaging to a company’s…

Google Boutiques – your personalized online shopping expert

   The online gurus at Google seem to never run out of things to do. On Nov. 17, the search engine giant unveiled it’s latest creation, Google Boutiques, a personalized fashion search tool they hope will make shopping for clothing and accessory items more pleasant.  For this project, Google brought together a team of computer…

Easy-To-Do Tips for Making E-commerce Websites Consumer Friendly

Earlier we provided you with five major no-no’s when doing e-commerce. While every e-commerce site’s goals are to convert visitors to buyers and rank highly on search engine results, many still utilize ineffective traditional methods. So here are 4 useful e-commerce tips to help ensure that your online store effectively attracts and produces returning customers…

Beyond Traditional Marketing – The Psychology of Content

The field of marketing appears to be a relatively simple task on the surface. A company has a service/product that they want to promote and sell, so an advertisement is put out. However, as technology moves forward, so have the ways individuals respond to advertisements. There were the traditional magazine/newspaper ads, the TV commercials, product…

Facebook’s Increasing Role in the World of Ecommerce

While we have all accepted and adjusted to the fact that Facebook is an essential part of being an ecommerce merchant, the world’s most popular social networking site ups the ante in its ever increasing role in online business. Paul Chaney, in an article for Practical Ecommerce, writes about Facebook’s quest to become the preferred…