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The online gurus at Google seem to never run out of things to do. On Nov. 17, the search engine giant unveiled it’s latest creation, Google Boutiques, a personalized fashion search tool they hope will make shopping for clothing and accessory items more pleasant. For this project, Google brought together a team of computer…
Earlier we provided you with five major no-no’s when doing e-commerce. While every e-commerce site’s goals are to convert visitors to buyers and rank highly on search engine results, many still utilize ineffective traditional methods. So here are 4 useful e-commerce tips to help ensure that your online store effectively attracts and produces returning customers…
The field of marketing appears to be a relatively simple task on the surface. A company has a service/product that they want to promote and sell, so an advertisement is put out. However, as technology moves forward, so have the ways individuals respond to advertisements. There were the traditional magazine/newspaper ads, the TV commercials, product…
While we have all accepted and adjusted to the fact that Facebook is an essential part of being an ecommerce merchant, the world’s most popular social networking site ups the ante in its ever increasing role in online business. Paul Chaney, in an article for Practical Ecommerce, writes about Facebook’s quest to become the preferred…
With 500 million users, Facebook is one of the largest social media websites in existence. Along with other services, such as YouTube and Twitter, Facebook has changed the way the world interacts with each other.Exactly how big is Facebook? According to Hitwise, Facebook account views make up 25% of page views in the United States…
Today, many companies are reaching out to their customers through social media. It is an essential tool for companies to utilize such tools in order to establish brand power and maintain a loyal customer base. Individuals are bombarded with advertisements to filter through daily, which creates difficulty for marketing strategists to attract their attention. The…
In one of his most famous quotes, Ralph Waldo Emerson said “Imitation is suicide;” and that lesson certainly still holds true to social media in the 21st century. Early this spring, the New York Times published an article about ‘Facebook alternative’ – or more scandalously, ‘Facebook killer’ – Diaspora, an up and coming social networking…
Facebook is quite possibly the most prevalent and seamless form of online communication and social connectivity. Indeed, Facebook, Twitter, and other social media networks are great for communicating with friends, and also perfect for businesses that need to get their message across to a larger audience. A little over a month ago Skype announces a…
It is officially shopping season, and if you are an ecommerce merchant, you should be on your toes by now getting ready for the large volume of customers about to come your way. It is easy to get overwhelmed by a sudden influx of orders so it is best to prepare as early as possible….
Earlier in this blog, we gave you successful ecommerce strategies that you can use on your ecommerce store to make the most out of the holiday season. The sluggish economy presents a challenge to all businesses, ecommerce and otherwise. Online shoppers will maximize the internet to search for better deals, offers, and benefits before making…
