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The age-long debate of quantity versus quality has made it’s way to social media marketing, Twitter specifically. Is it better to have more followers or “better” followers (i.e. followers who are more interested in what you actually have to say, and will more likely respond). Guy Kawasaki co-founded the media aggregation site Alltop and has…
Shipping costs and delivery time-frames are two of the most common complaints customers have for ecommerce stores. No matter how efficient the shipping service is, customers often have dissatisfaction ranging from issues of unrealistic delivery time periods to shipping costs. However, it is one of the most important things for online shoppers that products are…
Companies have finally left the beta stage of incorporating social media marketing into their advertising strategy. Simply put, businesses are now in the process of fully integrating social media marketing so much that budgets are allotted towards doing just social media and internet marketing. The end of the last quarter of each year means budget…
Facebook, the ever-popular social media giant, launched Facebook Places in back in August, and have since then have been upgrading Facebook Places by adding features and functionality. Users on Facebook are now able to check-in, meaning that they can display to their friends, strangers, etc. where in the world they are and at what time…
Just having a Facebook page doesn’t mean your company is utilizing social media marketing to its full potential. To be really connected, you have to reach out to your fans on Facebook, and the best way to find your fans is to have them “like” your brand on Facebook. A recent study by shows marketers…
According the fall 2010 American Express OPEN Small Business Monitor, 39% of small business owners reported using social media to increase their exposure. Business owners are beginning to see the incentive of using social media as part of their Internet marketing strategies. When small businesses connect and interact with customers they build brand loyalty, which…
Hey, ecommerce merchants, have you been wondering about how to reach your Facebook audience more effectively? According to a study by the social media management company Virtue, the best times to reach active Facebook users is on the weekdays at 11:00 a.m., 3:00 p.m., and 8:00 p.m. ET. Virtue’s study also indicates that posts published…
Foursquare is already well known in the social media world, and this November the mobile application that features local social networking is covering the midterm election, social media style. Teaming up with JESS3 for their project design, Foursquare’s election coverage site will feature a map of the U.S. that features Foursquare check-ins at over 100,000…
Ecommerce business owners need not fret this holiday season, despite the controversy of whether the economy is already getting back on its feet or not. Internet retailers remain hopeful that online shopping is continually growing and that a boost in sales can still be expected, regardless of the downturn in the economy. For example, Colin…
Video marketing is the latest technology which social media experts use to create eye-catching, but informative engagement to capture a user’s attention. Users, nowadays, would rather watch a two-minute video than read pages and pages full of text and graphics. An effective internet video marketing campaign means connecting with an audience during those first vital…
