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Digital politics has now entered the social media world. Now that Election Day is here, more and more candidates invest time in doing social media via Facebook and Twitter. Forget that you are looking through personal accounts of John Heckenlively or Republican candidate Thaddeus McCotter. The practice of social media has become a mainstay of…
Internet users worldwide spend approximately 4.6 hours each week on social media, compared to only 4.4 hours spent on email. According to the TNS Digital Life study, social media consumes more of our time, but email still remains on top as the most common Internet activity. It makes sense that web users spend the most…
By now, e-commerce merchants should know that social media marketing is a key tool in promoting their business. One of the more popular players in the social media field is Twitter. Twitter, unlike its other counterparts, poses the challenge of limited characters so each message should be clear, concise, and condensed. Twitter is a free…
Forget simply checking email or playing FarmVille on Facebook while on the go, smartphones are providing consumers with a more convenient and mobile way to shop. According to Gartner, a research and advisory company, smartphone sales increased 49% in the first three months of 2010; this means there is a whole lot of new opportunity…
The age-long debate of quantity versus quality has made it’s way to social media marketing, Twitter specifically. Is it better to have more followers or “better” followers (i.e. followers who are more interested in what you actually have to say, and will more likely respond). Guy Kawasaki co-founded the media aggregation site Alltop and has…
Shipping costs and delivery time-frames are two of the most common complaints customers have for ecommerce stores. No matter how efficient the shipping service is, customers often have dissatisfaction ranging from issues of unrealistic delivery time periods to shipping costs. However, it is one of the most important things for online shoppers that products are…
Companies have finally left the beta stage of incorporating social media marketing into their advertising strategy. Simply put, businesses are now in the process of fully integrating social media marketing so much that budgets are allotted towards doing just social media and internet marketing. The end of the last quarter of each year means budget…
Facebook, the ever-popular social media giant, launched Facebook Places in back in August, and have since then have been upgrading Facebook Places by adding features and functionality. Users on Facebook are now able to check-in, meaning that they can display to their friends, strangers, etc. where in the world they are and at what time…
Just having a Facebook page doesn’t mean your company is utilizing social media marketing to its full potential. To be really connected, you have to reach out to your fans on Facebook, and the best way to find your fans is to have them “like” your brand on Facebook. A recent study by shows marketers…
According the fall 2010 American Express OPEN Small Business Monitor, 39% of small business owners reported using social media to increase their exposure. Business owners are beginning to see the incentive of using social media as part of their Internet marketing strategies. When small businesses connect and interact with customers they build brand loyalty, which…
