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When people say social media, we immediately think about Facebook. Facebook is as social as it gets online. But lately, the world’s most popular social media website is fast becoming a popular e-commerce website. When social media meets e-commerce, what do you get? Experts call it social e-commerce. According to an article by Paul Chaney…
Cosmopolitan magazine, a popular publication for women is yet another big brand name to use social media for a major digital advertising campaign. Cosmo’s ad campaign uses three major social media streams to engage the public: Facebook, Twitter and YouTube. The heart of the campaign is about connecting with the fun and fearless female…
E-commerce basically means doing business online. For consumers, the absence of the ability to feel, touch, hold, smell, and probably even taste the products equates to simply not buying the product. This can be offset with brilliant product photos, however. Product photography might as well be the single most important design aspect of any e-commerce…
Dunkin’ Donuts is at it again. Less than a year ago, the popular donut company made big headlines with their “Create Dunkin’s Next Donut” contest. Now, they’re using social media in a somewhat different fashion. Dunkin’ Donuts is looking to find their number one ultimate fan. Using Facebook as their medium, Dunkin’ Donuts is looking…
Twitter will help corporations and brands increase their Twitter following, but at a price. The social information network already rolled out its advertising product, Promoted Tweets. The tweet is an ad, but still a tweet. And now, advertisers can buy themselves into the “Who to Follow” feature. This news is receiving mixed reviews throughout the…
Social media has a huge impact on marketing, but sometimes its still amazing to see how much. It was less than six months ago that Twitter released Promoted Tweets, their unique ad platform. Essentially, Promoted Tweets are advertisements that are placed at the top of a Twitter search with a tag underneath revealing the tweet…
According to a new report released by comScore, Facebook is the leading social media network in all but eight countries. The leading source of internet marketing intelligence, comScore, measured the Internet activity of 41 countries over all. Facebook reaches about 43.9 percent of Internet users around the world, says comScore. The social media…
The social media star, Twitter, will be launching real-time analytics in the last quarter of 2010. What’s more, the social information network will be releasing the beta version of the dashboard for free. Will it be free for everyone? That is yet to be determined. So far, it’s only known that the product will be…
Experimenting with search engine optimization and social media can either result in positive or negative results. But it is only through experimentation that we know which strategy works for us and our business. Luckily, with the advent of expert SEO services from Cybertegic, Inc. and other internet marketing service companies, there are easier ways to…
More and more these days, there are reports on the internet of companies being harassed by disgruntled customers through social media. And why shouldn’t this be the case? These customers have always had these complaints; it’s only now with the advent of social media like Facebook, Twitter, and blogging especially, that customers now have a…
