Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
There are several helpful tips e-commerce practitioners can follow to prevent consumer fraud. Thanks to today’s technology, e-commerce businesses can use internal communication and practices set by big companies like UPS, eBay Inc. and Paypal to help fight fraud. Here are a few tips on how e-commerce businesses can detect and prevent these deceitful…
Although it can’t quite be described as rampant, fraud does exist in the world of ecommerce. A few entries ago, we set straight a myth on the dangers of ecommerce shopping. We also gave useful tips on how to protect shoppers from ecommerce fraud. Ecommerce shoppers are commonly thought of as the only victims of…
Those who are in the search engine optimization business or those who practice SEO have heard these before: keyword meta tags, stuffing the content with keywords, PageRank hoarding, and link buying from directories. These infamous SEO ideas that were popular when the art of search engine optimization was in its beginning stages – and getting…
A lot of people think that once a website is built then all the work is done. What most individuals don’t consider is the future maintenance, support, and upgrade/customization of a website’s platform. Most of the mistakes that are made on websites are usually due to unqualified or inexperienced individuals/companies that are hired to develop…
Apple is doing it again. Earlier this month, Apple’s CEO, Steve Jobs, announced that his company is currently developing a new way for advertisers to reach Apple users through an in-app platform called “iAd.” As many people know, iPhone, iPod Touch and iPad users represent a large segment of the market, so the iAd platform…
It has been a while since we have posted any news from inside our company. While we are committed to providing you, our readers, with search engine optimization and internet marketing tips, we also want to share with you momentous events that transpire inside the walls of our office. Last year was a triumphant year…
Facebook has come a long way since its humble beginning in 2004. The popular social networking site has played a vital role in the evolution and rise of social media marketing. From profile updates to fan pages, Facebook is a gold mine for companies that want to build awareness, market their products and connect with…
During the AdAge Digital Conference held on April 13, Twitter COO Dick Costolo gave agency executives and microblogging enthusiasts a full list of details for Twitter’s new ad model. Since its creation in 2006, Twitter has played a vital role in the evolution of social media marketing. As the site continues to grow, so do…
On April 9, 2010, Google officially announced that they will be using site speed as a new signal in their search rankings. This is no surprise to internet users since we are all fully aware that at Google they are obsessed with speed. Just so the definition of “site speed” is clear to everyone, Google…
The world is in the midst of a social revolution. Every minute thousands of messages are being sent worldwide, and staying connected is now easier than ever. Everything is social, from social commerce to social CRM, there is no escaping it. Surprisingly, many individuals are still afraid to implant social media into their internet marketing…
