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No matter how much money or effort you put into starting a social media marketing campaign, if there is no follow through, then it will not achieve its optimum potential. That is just one of the nuggets of social media wisdom we shared with you in the first part of our article addressing overlooked social…

Social media is just one of the most controversial, but essential internet marketing services that an internet marketing company often provides. Essential, because if done right, it can guarantee a positive effect on your website. Controversial, since everyone seems to have a different way of how to do it right. As social media continues to…

Yesterday, we shared with you tips on how to build a more meaningful Twitter following. Today, it’s another Twitter day because we are going to share customer service effort tips on the world’s most popular microblogging site. Twitter can be both a bane and a boon for you and your Internet marketing expert.  It makes…

Web videos and SEO are catching up to each other at a faster rate than ever before thanks to Vimeo, Viddler and other popular video uploading websites. According to YouTube spokesman Aaron Zamost, as much as 20 hours of video are being uploaded to YouTube per minute. These numbers translate to approximately 120 decades of…

It is no secret that Twitter can help you interact with customers and expose your business to potential clients, but how do you connect with the right people?  Directly connecting with customers in your area of business is crucial, since you will most likely benefit more from these people than those from Bangkok, Thailand, 8263…

Earlier this month I wrote a blog post about Taco Bell’s social media crisis surrounding its lawsuit on its beef content (which you can find here) and used it as a case study should your company or brand ever face its own social media crisis. What companies and brands must realize is that in the…