Web Consulting With a Cause: A Partnership Between Cybertegic Inc. and Starlight Children’s Foundation

“The child must know that he is a miracle, that since the beginning of the world there hasn’t been, and until the end of the world there will not be, another child like him.”         — Pablo Casals   Starlight Children’s Foundation dedicates itself to improving the quality of life of children who are suffering…

Pepsi Refreshing Image Through Social Media

One of the biggest discussions about this year’s Super Bowl commercials was the absence of Pepsi. For 23 consecutive years, Pepsi has advertised during the Super Bowl. However, the company decided to invest resources into their social media marketing campaign, called “Pepsi Refresh Project.” Pepsi plans to grant $20 million to fund projects in six…

Oscars Jumping in the Social Media Pool

With the continued rise of various companies integrating social media into their marketing strategy, it wouldn’t be long before we saw award shows like the Oscars venturing in that direction. As the 82nd Annual Academy Awards approaches, the Academy is revamping and pursuing social media marketing strategies to attract younger viewers. The last few telecasts…

What’s the Buzz About? Google Buzz.

As previously mentioned, Google recently employed several social media marketing experts to lead their social media team. As of today, Google publicly announced on their official blog about their new product, Google Buzz.Google Buzz is their latest attempt at social media, and will be made available via Gmail and through a mobile browser. Although Google’s…

Ecommerce 101: Answering Your Most Frequently Asked Questions

Many business owners want to expand their businesses online, but do not know where to start. Listed below are the top ecommerce questions and their respective answers:   Q: What are the different ecommerce platforms? (Note: this is only limited to Cybertegic’s ecommerce platform offerings)   A: First is Volusion, which is an entry-level ecommerce…

Google’s Air First Search Commercial During Super Bowl

This past Saturday, Google CEO Eric Schmidt tweeted that Google would be airing its first ever television ad as one of the Super Bowl’s wildly anticipated commercials. Although the ad has been on YouTube for the past three months and initially intended for just the Internet, Google’s affinity to this particular ad and its positive…

Coke’s Combination of Traditional and Social Media Marketing

The news that Pepsi had decided to completely eschew Super Bowl ads in favor of social media marketing was pretty big, to say the least. In each of the past 23 years, the soda company had chosen to air commercials during the game, evolving to the point where the two had almost become synonymous with…