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As farfetched as it may sound, the band Grateful Dead proves to be a great case study for smart marketing and social business strategies. Although the band has been around since the 1960s, long before the Internet explosion and other social media tools like Twitter, Facebook, and mobile phones, they have been able to focus…
It’s probably evident to anyone who has used Google Buzz that it wasn’t quite ready for launch when the company rolled it out several weeks ago. In addition to the privacy concerns that had many people involved with social media marketing were voicing, there were also a number of usability issues regarding the importing of…
Even though creating inbound links or linkbaiting are great strategies for search engine optimization (SEO) and increasing page rank, it can sometimes be rather difficult to conjure up strategic baits. Those involved in the search engine optimization industry may often have the task to create linkbaits or be offered to become a guest writer for…
Welcome to the world of entrepreneurship! As with any business, choosing a vendor can be one of the most daunting tasks, as they need to be able to supply your needs without compromising your potential profit or returns. The same goes with choosing the best ecommerce company to partner up with. And with today’s global…
You’ve heard it in the news countless times – Internet shopping, or ecommerce, pose many scams, threats, rip-offs, and identity thefts. As the media puts it, ecommerce is a virtual world wherein people thrive by plundering those who are brave (or stupid?) enough to enter their vital information such as credit card details online. Is…
Not only is Google known for expanding their product line through mobile devices and browsers, but its products have also been known to be open for development. Recently, a search engine optimization (SEO) extension was developed for the Google Chrome browser. This SEO extension tool focuses on all aspects of SEO and categorizes them into…
Twitter recently announced through their blog that, on average, upwards of 50 million tweets are sent daily. For the less mathematically inclined, this comes to over 600 tweets per second. If you’re involved with social media marketing, the initial response is probably something along the lines of how fantastic this growth is, as it potentially…
Although it goes without saying that the Olympic Games are typically more closely associated with terms like unity and goodwill than they are with search engine optimization, this year’s Winter Games have allowed us a unique look into the way current events effect search results on Google. Breaking events, more often than not, occur unpredictably,…
Much like the previous entries we made about Yelp and Local SEO, Google Maps is a useful search engine optimization (SEO) tool that local businesses can utilize to increase their business from internet search inquiries. Google Maps can help pinpoint your location for local users searching for your product or service in your area. Google…
Issue: As eCommerce sales grow, so does the number of online frauds. The dollar losses due to online fraud have risen to a number exceeding 3.6 Billion, but the percentage of fraud to revenue has stabilized at about 1.4% (See Chart from MarketingSherpa) from 2006 – 2008 because of the improvement in technology, as well…
