Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
This past Saturday, Google CEO Eric Schmidt tweeted that Google would be airing its first ever television ad as one of the Super Bowl’s wildly anticipated commercials. Although the ad has been on YouTube for the past three months and initially intended for just the Internet, Google’s affinity to this particular ad and its positive…
The news that Pepsi had decided to completely eschew Super Bowl ads in favor of social media marketing was pretty big, to say the least. In each of the past 23 years, the soda company had chosen to air commercials during the game, evolving to the point where the two had almost become synonymous with…
Amybeth Hale was offered the opportunity to discuss with several of the most well-known players in social media. Of all the attributes they’ve mentioned, there are four key concepts that have helped them become successful in social media: developing relationships, become a digital trendsetter, take risks, and give back. · Develop Authentic Relationshipso As we’ve…
Although we may know Google for their search engine and successful efforts in areas like mobile devices and applications, one area that may have been overlooked are their attempts at social media. Google actually has its own social network called Orkut. It was associated with Google Friend Connect, which helped develop OpenSocial and Google Profiles….
With Google’s most recent revamp, Google Caffeine, comes a concern among website owners and the search engine optimization (SEO) community: “Is page speed more important than relevance?” Since many site owners do not have the resources to develop a website that loads at lightning speed, this concern has been growing. Although Matt Cutts has explained…
A few days ago, Tory Johnson, Founder/CEO of Women for Hire, and George Stephanopoulos discussed Yelp’s Business Owner Tools on Good Morning America. Johnson says that aside from recommendations from family and friends, consumers rely heavily on user-generated reviews. She further explains that Yelp is a free social media marketing (SMM) tool for business owners…
Search engine optimization scams are flooding the Internet, taking advantage of the entrepreneur’s desire to be at the top of Google’s search engine results page. Below are the top SEO scams along with some tips on how to avoid them: Guaranteed top 10 placement and continuous top SEO rankings for your site for only $$$…
In the waning months of the previous year, Google began to introduce its Social Search experiment. For anyone unaware, Social Search functions by displaying results that are customized for you and based on the people in your social network. If, say, you’re looking for opinions on local French restaurants, Social Search would link you to…
According to the “2010 Marketing Trends” survey done by StrongMail, online marketing spending is expected to increase this year. For the survey, over 1,000 business executives across a wide range of industries were contacted. Below are some of the highlights of the report: “Marketers today are getting more sophisticated, leveraging on the…
Your search engine optimization (SEO) efforts have earned you top results for your product or service, but how do you actually own the top results for your brand or company? Below are some of the basics on Reputation Management: Your Social Media Profiles are Extremely Important. Some top ranking social media profiles are company Facebook,…
