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With the success of the recent blockbuster Star Trek, Atari has been creating commotion using various social media marketing (SMM) techniques for its upcoming game “Star Trek Online.” Marketing companies, such as DKC Connect, have joined in the efforts to campaign for its February release. One of their social media strategies is their use of…
One of the more notable stories of social media success is Mixed-Martial Arts (MMA). Dana White, president of the Ultimate Fighting Champion (UFC), uses social media marketing (SMM) tools, such as Twitter, to continue the growth and loyalty of fans of UFC. Dana’s use of Twitter allows followers to be updated and feel closer to…
Spam is a word that we’ve all grown to hate. Unfortunately, the word has, at least to some degree, almost become synonymous with the internet. Despite an abundance of search engine optimization (SEO) techniques available to be employed, chances are, anyone involved with search engine optimization (SEO) will encounter spam first hand at some point…
The idea that businesses can use social media marketing platforms like Twitter to promote their brand and their products isn’t exactly a new one. Companies like Ford, JetBlue, Marvel, and even sports teams like the San Diego Chargers and the Dallas Mavericks have used it to engage consumers and fans of their product. Individual celebrities,…
It doesn’t come as a surprise to hear that marketing and Twitter go hand in hand in as a strategy for social media marketing (SMM). Twitter has become the medium for reaching the critical mass. There are four major types of marketing styles: the Conversationalist, Conversationalist Marketer, the Salesman, and the Broadcaster. Each type shows…
Two years is a lifetime in social media marketing. Tweets are constantly being sent out, Facebook statuses rarely remain static, and even Google has decided that the future of search is going to be in real-time. As the cliché goes, “if you’re not moving forward, you’re getting left behind.” At no point in time has…
According to Irbtrax, an SEO Internet Marketing firm, Google has started rolling out the Caffeine update to its search algorithm, and the effects of it have already begun to manifest themselves. The company reports that, although Caffeine has yet to be implemented in its entirety, some sites have already seen their rankings fluctuate, search speeds…
So what is the difference between paid and organic search? The organic, or natural, results are the links that are determined by the search engine’s algorithm for page ranking. Paid search results are those links paid by advertisers that appear on top and/or to the left of the organic search, such as you see in…
Liz Gannes conducted an interview with David Glazer, Google Engineering Director, and spoke about Google’s plans for integrating Social Media for 2010. Google plans to incorporate more social results (who you are, your contacts, what you do) into current Google tools – Gmail, Google Talk, etc. However, it should be acknowledged that search engine optimization…
Google is on the verge and threatens to pull out of China due to cyber attacks targeting human rights activists and censoring search queries. Google announced that the attacks were directed at its Chinese-language search engine and Gmail accounts. Other companies such as Adobe Systems confirmed similar cyber attacks on their China operations. In 2006,…
