Real-Time Web’s Biggest Movers and Shakers of 2009

Real-time web has been an important development, especially with companies banking on search engine optimizations and social media marketing to boost their ranks in Google and Yahoo. Aside from social networking websites like Facebook and Twitter, who use real time updates for its users, businesses are now using real-time systems to capture significant information over…

Google Caffeine and Search Engine Optimization

Don’t mistake the Facebook, Twitter, and MySpace streams that have begun to rear their heads on Google’s search engine result pages (SERPs) for a forthcoming lull from the search giant. The company has been quietly working on their new, faster search index algorithm (internally referred to as “Caffeine”), and have been preparing for its launch…

Quantifying the Benefit of Social Media Marketing

While none would doubt that well done social media marketing can be a huge boon for a company, what’s more difficult to figure out is how well it’s working and what kind of return you’re getting on your investment. Unlike other forms of advertising, social media marketing involves a disproportionately large amount of intangible costs,…

Can Social Media Marketing Save the Automotive Industry?

Although social media has been around for some time now, it has yet to be utilized by the automotive industry because it has constantly relied on traditional advertisements. However, those who got an early start using social media marketing sites such as Facebook and Twitter have already begun to reap the benefits. Two notable companies…

Search Engine Optimization vs. Social Media Marketing

Despite the fact that, on a daily basis, there seems to be an exponential increase in the number of self-proclaimed experts in the field of social media marketing, for whatever reason, this doesn’t quite seem to be the case with search engine optimization. Not to say that there aren’t a good many people out there…