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(Image courtesy of Search Engine Land) Search engine giant Google is in the search engine optimization news again. Marissa Meyer, vice president of search product and user experience, has announced that Google is going to try its hand at a new interface. The new interface will introduce a permanent sidebar on the left side…
Search engines are determined to make their searches more “real-time.” Big industry players like Google and Bing have made their moves in an effort to reach this achievement, but it’s still a work in progress. If you like the idea of real-time search but want an engine that can gather results from all your favorite…
As the holiday season approaches and the year is coming to an end, we all want to kick back and relax. Then again, “The early bird gets the worm”. If your company provides feedback and makes changes right now, you can have the upper hand in search engine optimization (SEO) and Pay Per Click (PPC)…
The rise of social media tools has many companies concerned about productivity in the workplace. Some companies have put a ban on social media sites and others that apply some form of limitation when browsing the Internet. Oddly enough, studies have shown that people that browse the Internet a reasonable amount of time during work…
Yesterday we reported that a vast majority of Fortune 100 companies aren’t utilizing social media marketing properly, thus missing out on the positive perks it can bring to a business. Their pitfall was due to half-hearted social media marketing efforts. Yes, social media marketing is great for branding but companies need to keep in mind…
Social Media websites such as Twitter, Facebook, and Blogger, are being used more and more by companies that want to venture into the online community. Although this is an important tactic for Social Media Marketing, it is crucial to keep in mind who is managing these accounts. The employees who are managing those accounts are…
It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off…
The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing…
Recently, TurnHere reported that brands and marketing agencies are putting video in the forefront of their marketing efforts for 2010. We reported in the past that video has been an increasingly vital engagement object for search engine optimization and now other firms are realizing the importance as well. While video has not been integrated in…
Google sent tremors through the search engine optimization (SEO) industry yesterday as it announced that it was preparing Caffeine for a wider release but with no specific launch date. There was an particular uproar among retail-based businesses about having the new index released just as the important holiday season starts up. However, Matt Cutts of…
