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Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart,…
Outside of the immediate industry, search engine optimization (SEO) is a murky area of knowledge. The most common question that is asked is, “how long will it take to see results?” Unfortunately, a small business investing into a search engine optimization (SEO) consultant may not fully understand the various processes involved to get ranked. Search…
Promoted Videos originally enabled advertisers to promote their videos in YouTube search results before finding its way to the “related videos” section on YouTube and the AdSense network. The methodology behind Promoted Videos is all about search engine optimization (SEO). For example, AdSense matches up the contextual relevancy of a page to determine what ads…
Having a Facebook Fan Page for your small business can be crucial for exposure—that is, if your Fan Page is easily searchable on the social media networking site. Many firms don’t take the right steps to ensure that their Fan Page pops up in the right searches. Just like search engine optimization (SEO), social media…
Video is considered the most effective engagement object and considered important for future search engine optimization (SEO) efforts, but it’s also integral to your social media marketing endeavors. Social media marketing harnesses consumer trust in a way that traditional methods cannot—it allows a brand to have a wide audience without having to plan, implement, and…
As we mentioned last week, Google has unlikely competitors in social media marketing platforms. Twitter’s real-time search has forced Google to implement time filtered searches, but even that feature can’t compare to a real-time search that returns results within the second! We questioned how Google could maintain its position as King in Search without the…
It has become increasingly vital in search engine optimization (SEO) to include video, audio, pictures, maps, charts to engage and encourage visitors to interact with your website. What you should know is these “engagement objects” can affect your page rank, particularly with the advent of universal search. Their search algorithm used to analyze 120 variables…
Search Engine Optimization (SEO) involves research, from determining your businesses’ biggest demographic, to knowing their specific likes and dislikes. If you don’t do this, then you’re marketing blind. If you’re doing video marketing, YouTube just saved you a lot of time and money by expanding their Insights for Audience tool to package all that information…
increased its user base to an astonishing 300 million active users by integrating new ideas from companies searching for early adopters. However, these third-party programs often have kinks mainstream users don’t want to deal with. For instance, many of the social media marketing platform’s popular tools are not original. Facebook’s current feed is the offspring…
Twitter is a social media marketing platform behemoth that knows how to cater to its users. The basic principle of social media marketing is about connecting with those who use your product or service and forming relationships with them. Twitter is taking this advice and improving its social media platform again and again for ease…
