How to make Billy Mays’ pitch work for you

Just read this very interesting semi-tribute to Billy Mays’ memorable As Seen On TV ads written by Search Engine Watch’s Herndon Hasty. Hays took Mays’ marketing pitch and made it applicable to search engine optimization marketing. Hasty maintains that as mock-worthy as Mays’ pitches were, there’s plenty that can be used to develop a successful…

Search Engine Classifications

There are different classifications of search engines, namely: Crawler-based search engines, e.g. Google, Yahoo & Bing, are those that use programs called spiders who crawl web pages to gather information that are sent back to their respective servers for storage and future indexing. Directories such as www.DMOZ.org, a.k.a Open Directory Project or ODP (DMOZ stands…

Search Engine Facts

Knowing these facts is essential for your Search Engine Optimization (SEO) efforts. Do you know that Google now has a market share of around 64.2%, while Yahoo has 20.4% and MSN/Live/Bing has only 8.2%? In the Blogosphere, Google is the most talked about search engine compared to Yahoo! and Microsoft sites’ engines when you do…