How to Start Your Google My Business Listing

How to Start Your Google My Business Listing

Here’s a comprehensive guide to Google My Business. For the past several years, Google has seen a 500% increase in “near me” mobile searches with variant keywords including “can I buy” and “to buy.” This has led Google to prioritize showing local businesses to online users who search local queries on Google. With this, Google…

How the Pandemic Changed Online Shopping Behaviors
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How the Pandemic Changed Online Shopping Behaviors

No one was ready when the pandemic hit globally, and lockdowns were suddenly implemented. This changed our world overnight. People were forced to stay at home, and company operations were either limited or halted. With all these changes, Google has listed down all the changes in online shopping behaviors. And this is what we will…

How to Start Your Business Local SEO – A Beginner’s Guide

How to Start Your Business Local SEO – A Beginner’s Guide

The current global pandemic has urged many customers to rely on the internet to get products and services. They shop based not just on the price but also on the geographical proximity. In fact, according to MediaPost.com, more than 50% of online search users look for products and services with “near me” queries that lead…

Google Recommends Using Author URL
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Google Recommends Using Author URL

In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…

5 Best PPC Marketing Practices

5 Best PPC Marketing Practices

PPC marketing is crucial in increasing your brand visibility online, especially for starting businesses. However, unlike SEO, PPC marketing requires spending some money to advertise your brand on search engine results or affiliate websites. You also need to execute the best PPC marketing practices to make your campaign effective. Being the best digital marketing company…