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In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…
Humans are visual creatures. We love to consume images and videos since they are more engaging compared to other types of content. And if you’re planning to incorporate visual content into your online marketing strategy, start by getting to know the current visual marketing content trends online. Here are five visual marketing content trends in…
Facebook video marketing creates an outlet to deliver useful content that gets potential leads and customers to your business. However, it isn’t easy to keep users engaged by just posting videos about your brand or business. You need to make creative video content with the correct elements to make sure that it brings potential customers…
PPC marketing is crucial in increasing your brand visibility online, especially for starting businesses. However, unlike SEO, PPC marketing requires spending some money to advertise your brand on search engine results or affiliate websites. You also need to execute the best PPC marketing practices to make your campaign effective. Being the best digital marketing company…
In our previous article last week, we shared information about the Google Link Spam Algorithm Update. One of the main points is that this new link spam system will check the affiliate links you have used in your website or blog. This has troubled publishers and website owners alike that their efforts to build their…
YouTube is the second largest search engine platform on the internet, following Google. It has two billion monthly active users and is considered the most popular online platform in the United States, as reported by Pew Research. So how can a business use YouTube to further increase its brand awareness? Here are proven and effective…
Content marketing is one of the effective ways to turn search users into potential customers. But for that possible, you need to write content designed for conversion. But how can you write one? This article will help by giving a few tips on how to correctly write content that converts. Here are five tips to…
Ranking product pages on your e-commerce website is not an easy task. The competition is tough, and it is almost impossible to obtain backlinks to support your product pages. So unless you promote your product pages using Google Ads, you will have difficulty making it show on Google’s top search results. Recently, Google’s Senior Webmaster…
Google has just rolled out their latest algorithm update called the Link Spam Algorithm. It started rolling out last July 26 and is designed to make Google’s algorithm more effective at identifying and nullifying all link spam. Although the algorithm update has already taken effect, Google confirmed that it will take up to two weeks…
Which is the better ad tool for your business? Google Ads and Facebook Ads are both powerful and effective advertising tools to drive qualified leads and sales to your business. However, the two channels have different purposes and strategies. This is why it’s crucial, especially for small businesses, to know which ad tool would work…
