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Here’s a comprehensive guide to Google My Business. For the past several years, Google has seen a 500% increase in “near me” mobile searches with variant keywords including “can I buy” and “to buy.” This has led Google to prioritize showing local businesses to online users who search local queries on Google. With this, Google…
No one was ready when the pandemic hit globally, and lockdowns were suddenly implemented. This changed our world overnight. People were forced to stay at home, and company operations were either limited or halted. With all these changes, Google has listed down all the changes in online shopping behaviors. And this is what we will…
The current global pandemic has urged many customers to rely on the internet to get products and services. They shop based not just on the price but also on the geographical proximity. In fact, according to MediaPost.com, more than 50% of online search users look for products and services with “near me” queries that lead…
In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…
Humans are visual creatures. We love to consume images and videos since they are more engaging compared to other types of content. And if you’re planning to incorporate visual content into your online marketing strategy, start by getting to know the current visual marketing content trends online. Here are five visual marketing content trends in…
Facebook video marketing creates an outlet to deliver useful content that gets potential leads and customers to your business. However, it isn’t easy to keep users engaged by just posting videos about your brand or business. You need to make creative video content with the correct elements to make sure that it brings potential customers…
PPC marketing is crucial in increasing your brand visibility online, especially for starting businesses. However, unlike SEO, PPC marketing requires spending some money to advertise your brand on search engine results or affiliate websites. You also need to execute the best PPC marketing practices to make your campaign effective. Being the best digital marketing company…
In our previous article last week, we shared information about the Google Link Spam Algorithm Update. One of the main points is that this new link spam system will check the affiliate links you have used in your website or blog. This has troubled publishers and website owners alike that their efforts to build their…
YouTube is the second largest search engine platform on the internet, following Google. It has two billion monthly active users and is considered the most popular online platform in the United States, as reported by Pew Research. So how can a business use YouTube to further increase its brand awareness? Here are proven and effective…
Content marketing is one of the effective ways to turn search users into potential customers. But for that possible, you need to write content designed for conversion. But how can you write one? This article will help by giving a few tips on how to correctly write content that converts. Here are five tips to…
