So you started a Facebook Business Page, you’ve completed its information and uploaded images. And now that your page is complete, you’re wondering what’s the best way to grow your audience and followers. Then you stumbled upon the perfect article. Here are seven tips on how to grow your audience on Facebook and generate more sales for your business.
7 Tips to Grow Your Audience on Facebook
- Research and study your target audience.
- Re-engage with existing leads.
- Create content that connects with your customers.
- Customize and optimize your content for Facebook.
- Actively engage with your followers.
- Use Facebook Ads.
- Consider the Share-to-Grow Strategy.
1 – Research and study your target audience.
The first step in growing your audience on Facebook is knowing your target audience and what they like. You can start by using Facebook Insights, a free Facebook Page tool that gathers data and metrics on your page’s performance. You can use its data to improve your marketing efforts. Start by checking the page metrics and post metrics to start with.
Page metrics give you data about the overall engagement of your Facebook pages, such as the number of your visits and active followers. While post metrics give you insights about the number of likes on each of your posts, which has the highest engagement, and what type of content your followers prefer the most. By checking these metrics, you get a better idea of what content and visuals you can post to attract a larger audience and increase engagement with your followers.
2 – Re-engage with existing leads.
As the best digital marketing company in Pasadena, Cybertegic reminds our clients to always start re-engaging with their existing leads upon starting your Facebook page. Let them know that your business has a Facebook page they can follow and like. You can do this by adding a link to your Facebook page on your website or by announcing it in a blog post. You add your Facebook page to your next email marketing content.
Another unique way of inviting your existing customers to follow your Facebook page and other social media pages is through your packaging. Small businesses are starting to add a card or box sticker in their packaging. This card includes their brand name, address, phone number, website URL, and links to your social media pages.
3 – Create content that connects with your customers.
Content marketing is the best way to bring in more followers to your Facebook page. But you can’t just deliver any type of content; your content needs to provide value to your customers. Publish content that people actually need — while keeping it entertaining.
Always think of those two things when creating content for your social media:
The content needs to have valuable information about your product or industry
It needs to be entertaining enough that people will watch it until the end.
To start with, you need to create a type of content that works best for your audience. There are 4 types of content: (1) written word, (2) images, (3) video, and (4) audio. For Facebook, users find videos and visual content more engaging.
4 – Customize and optimize your content for Facebook.
Over 98.5% of Facebook users browse their feeds using their mobile devices. So if you’re posting your updates and content, you need to make sure that they are correctly optimized for mobile users. Start by creating content specifically for Facebook, don’t just repost content from your Instagram or Twitter post. And when it comes to videos, don’t just link a video you uploaded for YouTube. Facebook prefers if pages actually directly upload the video on Facebook as this generates better engagement.
Suppose you have no time to make exclusive content for your Facebook page. In that case, we recommend that you take snippets from your top blog posts or marketing materials from 6 months ago. You can turn a top blog post into an infographic or a short video by summarizing and only adding the important details.
5 – Actively engage with your followers.
Make efforts to engage with your customers by actively interacting with their comments on your page or posts. Remember that your followers/customers like to feel that they matter to your brand. They appreciate businesses that take care of them. By replying to their comments and messages, your followers will want to engage with your brand in the future.
Another way to interact with your customers is by asking them questions. This is a good way of offering them a chance to share their own thoughts and feedback about your brand. And the more responses you get, the more likely Facebook will mark your post as important and show it on the top relevant posts.
6 – Use Facebook Ads.
If you have an extra budget, then we definitely suggest using Facebook Ads. Start by boosting your top posts to increase your audience reach. Facebook also prefers to show paid advertisements in news feeds. But for your ads to work, your ads should look engaging. When creating ads, remember not to focus on your product or service. Instead, create ads that focus on your customers. Your ads should also have a clear call to action.
According to Social Media Perth, 2.18 billion people can be reached through Facebook Ads. And from October to December 2020, the audience reached 2.2%, or 48 million. And by the minute, more marketers are using Facebook Ads. In fact, 58% of marketers plan on increasing their budget on Facebook Ads for the next 12 months.
7 – Remember that customers love giveaways.
Giveaways are a simple way to invite Facebook users to follow your Facebook page. You can also achieve different goals by starting a simple giveaway such as (1) growing your leads, (2) increasing your engagement, and (3) generating more leads. You can do this by creating the rules to meet your goals. For example, suppose you want to grow your audience. In that case, your giveaway should require Facebook users to follow your Business Page.
But for the giveaway to work, your prize should entice people to actually join it. You should choose a product from your collection that most of your customers will love to have. Also, advertise your giveaway so more people will know about it.