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Website speed is a crucial factor that Google considers when ranking a website on their SERP (Search Engine Result Page). This is why a big part of OSO is improving your website’s loading speed by optimizing images and compressing files. While this is a technical process, website owners who use WordPress as a platform can…
Google has started their mobile-first indexing for their search engine algorithm, which means that Google prioritizes mobile-friendly websites compared to websites that aren’t. So if you have a mobile-friendly website, you have more advantages than your other competitors to show on top of Google’s SERP. If you want to know how to check and make…
YouTube currently has over two billion active users monthly and receives seven billion views daily. These statistics alone show how powerful YouTube can be for your brand and how you can use it for marketing your brand online. If you want to start your own marketing campaign on this platform, this article can help you….
Did you know that 86% of customers use Google Maps to find local businesses? This data alone shows how important it is for your brand to show up on local search results if you want to grow your customer base in your area. Here are five effective tips on how you can get your website…
In a report posted by Shopify in 2019, the projected global retail e-commerce sales by 2021 are over 4.9 trillion dollars. In the first quarter of 2020 alone, Amazon was able to gain $75.5 billion in revenue. That alone can prove how powerful online shopping is. Suppose your business can not be found online. In…
Content creation may be considered by a lot of people as overrated. You might often hear the phrase, “content is king.” And although it may appear overrated, the saying is true. Even with the algorithm updates Google is releasing, content creation still hasn’t lost its efficiency when generating leads for online businesses. This article will…
In our previous article, we talked about the reasons why start-up businesses or small companies should begin building their SEO or Search Engine Optimization strategy. If you’re one of those businesses that fall in the same category, this article will help you start your SEO campaign. Here are five SEO tips for beginners or online…
Search Engine Optimization (SEO) is building and improving your website to show on search engine results. This helps search online users to find your website and know what your business, product, and services are all about. Through SEO, you can improve the traffic and conversion rate of your online website. To further explain the importance…
Yelp is the most popular business directory site in the U.S., with over 170 million unique visitors monthly across its mobile and desktop platform. It is currently a popular marketing channel for business owners who want to increase their exposure and gain more leads. To reach such goals, Yelp offers its own advertising service that…
Social media marketing has become an important pillar of digital marketing. With more people using social media platforms, it has become one of the best online channels you can use to reach out to your target audience. This is why it is crucial for online businesses to create and plan a marketing strategy for their…
