Having a Facebook Fan Page for your small business can be crucial for exposure—that is, if your Fan Page is easily searchable on the social media networking site. Many firms don’t take the right steps to ensure that their Fan Page pops up in the right searches. Just like search engine optimization (SEO), social media optimization means getting found at the top of search results time and time again. If you’re buried under five pages of other Fan pages, you’ll be risking the opportunity to gain more fans.
1. Your Brand Name
You only get one chance at giving your page a “name.” The simplest and best method is to choose your brand name, but it’s another matter about which version of your brand name to pick.
-Make sure it’s simple. For example, it’s better to make a fan page titled “NBA” over “National Basketball Association.” It’s a better bet that the keyword “NBA” gets more hits than “National Basketball Association.”
-Also, don’t add unnecessary words in your Page name: “Coke” vs “Coke is Awesome.”
-Make sure you use full words and spaces when necessary – “British Airlines” vs “BritishAirlines.”
Creating a branded Facebook username can mean increasing your chances of being found in searches outside of Facebook. This would be beneficial to both search engine optimization (SEO) and social media optimization in the long run.
2. Build Your Fan Base
While the name is crucial for being found, the number of fans you currently have is just as key. This is especially important if you are competing with many other pages with similar names. In order to make the best of social media optimization, make sure you build your fan base. Pages with more fans will show up higher in search results.
3. Create Content On a Regular Basis
Just as with blogging, you want to show users that you are actively participating on the social media marketing site. Your fresh content will increase your chances of popping up in Facebook Search, particularly if your content has the necessary keywords. For example, Cybertegic’s Facebook page consistently links to news happening in the social media marketing and search engine optimization (SEO) communities. This will help retain your current fans and hopefully earn the following of new fans.
4. Linking to your Fan Page from your main site.
Be proactive about your brand and advertise your Fan page where most of your Fans will be – Your own homepage.
5. Fill in ALL Information for Your Company
The more content you put on your Facebook page means that you have a better chance of showing up in external Search Engine results. While it may not be integral for internal social media optimization, being discovered on external search results will still direct fans to you.
6. Optimize Your Homepage for Bing.com
This also brings up the point that you should optimize your webpage for Bing. At the end of every Facebook search, there is a list of Bing search results. Taking the right steps for search engine optimization means that your company can pop up for relevant keyword searches and direct traffic to your site. This in turn, if you follow rule #4, can direct users to your Fan Page.
Hopefully you can put these (6) tips into use and grow your Fans exponentially from this point on! Which brings us to a shameless plug to visit our Fan Page!
