Previously, we gave you the details on how social media, audience targeting, online communities and forums, and Google Analytics play important roles in increasing blog traffic. Rand Fishkin of SEOmoz.org recently updated his 2007 post on 21 Tactics to Increase Blog Traffic and here’s what his 2012 version has to say.
We continue the series with tips 6-10.
6. Graphics, photos, and illustrations attract visitors because they are eye-catching and easily understood. For the best SEO company, it is advisable to create and produce photos yourself for greater traffic. Uploading and hosting images on third-party services allow link-back licensing so users can put it on their sites legally. It also creates another traffic source when images appear via Image Search.
7. As with any search engine optimization campaign, keyword research is, well, key. Google’s Adwords Keyword Tool should give you an idea of the most profitable keywords which you should use in the title and headline of your blog. Of course, never keyword-stuff a blog post. High quality content should still, and always should be, the priority.
8. Internal linking is very important for blogs produced by the best SEO company. Content that refers to previous posts should contain links, as well as ideas and external sources created by others. Referencing to other bloggers and experts is very much appreciated in the world of blogging. It can help you earn recognition, traffic, links, and even friends.
9. Aside from tapping a social media agency to seek help from, try other “socially-centered” websites as they should also be a part of any blogging campaign. Reddit and Stumbleupon are just two of the most widely-used social sharing communities. Fishkin suggests checking out Pinterest, Tumblr, Care2, GoodReads, Ravelry, and Newsvine to share content and participate.
10. In recent posts, we discussed the importance of guest blogging in SEO campaigns. Reiterating that post, guest blogging is useful to earn new links and references to your site, as well as to get your original content out there. It can help in search rankings and expose your post to visitors unfamiliar with your work.
The best SEO company knows how important blogging is for any search engine optimization campaign. As we move along in our 4-part series, we will begin to discuss the importance of web design, interaction, and subscriptions are when it comes to increasing blog traffic for your site.
