Creating and sharing infographics are effective ways to build backlinks. This is because infographics are very engaging and are likely to be shared by users. But for your infographic to be successful, it needs to be quality, relevant, and share-worthy.
Here’s how you can build high-quality backlinks using infographics from Cybertegic, the best digital marketing company in Los Angeles:
Always do your research.
First up, do your keyword research and find out trending topics in your niche. You can use tools like Pinterest to find trending infographics. List down at least 10 trending topics that you think you can use for your infographic.
Pick a viral topic.
After picking up 10 of the trending topics from your research, think which one will perfectly suit your brand and goals. Remember that the end goal of creating infographics and sharing them is to make users interested in what you are selling.
Design good infographics.
Spend considerable time in creating and designing your infographic. It should be share-worthy. There are several tools you can use online such as Canva, Venngage, and Piktochart. If your company has the budget, you can hire a professional graphic designer to create them.
Promote your infographics.
For your infographics to convert, they should be easy to share. Share them on social media channels like Pinterest, Reddit, Twitter, Tumblr, and StumbleUpon. There are also submission sites where you submit and post your infographic and a link to your website.
Outreach to others.
Use tools like Buzzsumo to look for bloggers or influencers in your business niche, then send them an outreach email. When they respond, send them your infographic along with 150 to 300 words to introduce it. Then ask them if they are willing to publish it on their website and to include an authoritative, contextual backlink when they do.
