There have been a lot of questions as to how the NoFollow attribute greatly helps SEO. Following with the inception of PageRank in 2005 by Google head honcho, Larry Page, this piece of HTML attribute has been useful in serving as one of the main components in determining the websites that are deserving enough to…
Internet marketing is no rocket science. Although at times, handling and maintaining your small business online can be quite a handful… For some, it can even light up their fuse and explode out of sheer frustration due to unfruitful results. This usually happens when strategies and self-serving theories are being precariously applied and executed. We’re…
To rephrase the great motivational speaker, Earl Nightingale, “Boredom is the absence of a good idea”. True enough, this so-called occupational hazard is what makes a business stagnant and stale, the same way a marriage hits the good ol’ “seven-year-itch” state. In addition, the monotony of an online business frame will also affect the desire…
An upfront question: “How much should I allocate on Internet marketing?” Quite frankly, there is no specific benchmark on how much should you spend on your marketing scheme, as these numbers are basically dependent on your company’s revenue, as well as the entire budget plan, marketing requirements, and the much needed campaign push for a…
Web hosting services host servers which clients can purchase or lease to use for their businesses. These are perfect for ecommerce practitioners. Most ecommerce web hosting companies also offer Internet connectivity, web pages, and small-scale file hosting. Clients can upload files via File Transfer Protocol (FTP) or Web interface. With web hosting, ecommerce-based companies can set up…
Just because you are managing an online business, doesn’t mean that you don’t have to worry about inventory. Inventory may not be as enjoyable as planning your marketing and advertising strategies, but it is a necessary step in ensuring that you are making profit. Practical Ecommerce’s Shirley Tan shares some helpful insights on effective inventory…
Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience…
One of the key advantages of e-commerce is being able to do business internationally minus the actual cost and hassle of being there physically. On the other hand, e-commerce merchants are faced with an often overlooked yet extremely vital task: making sure that their international checkout forms are usable and effective. After all, giving your…
Search engine optimization (SEO) is a marketing strategy that helps drive sales to your business. When using SEO, key performance indicators (KPIs) should be put in place to measure the effectiveness of your campaign, allowing you to directly relate it to the success of your business. In SEO, volume metrics give you an idea of…
Since Google and Yelp displays local business related to a user’s search query, local search engine optimization (SEO) has become important for brick and mortar businesses that primarily cater to its area. It is important that businesses try to position themselves and make it easy for people to locate on the search engine results page…
