In August we reported on Google Caffeine, an update on its current search algorithm to help improve its indexing speed and reach. While the changes we noted were subtle, implementation of their new algorithm could rock current search engine optimization strategies for many firms. No one is quite sure how their search engine optimization efforts…
In off-page Search Engine Optimization (SEO), link building can be done to improve your website’s link popularity. There are many ways to build backlinks to your website. One of them is by way of doing directory submissions. Directories are edited by their human editors. So to get your company or website listed in any of…
Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy…
We’re all familiar with Google’s traditional crawling method to index web pages in the search engine optimization (SEO) industry. However, Google has announced that they are now using RSS and Atom feeds to discover new websites. This, in turn, allows Google to incorporate new content from a variety of sources as soon as it’s posted….
Here’s an interesting tip you might take to your advantage. If you think location is important to your online success, then GeoTags will be an extra search engine optimization (SEO) perk for your website. With GeoTags, you can improve your rankings in search engine results for searches that are specific to your area, which will help increase…
Many of us working with search engine optimization (SEO) are familiar with the Google PageRank tool. A few weeks ago, there was some internet buzz about PageRank being removed from the list of Google Webmaster Tools. There was talk about Google changing their algorithm to see what determined a website’s worth. Basically, any change in…
Matthew Trewhella from Google gave some insight into the “Vince/brand update.” There have been times when we’ve “googled” and then “re-googled” a search because we couldn’t find what we were looking for. Is this search engine optimization (SEO) failure from the brands we’re trying to seek out? Well, it seems Google regards your repeated search…
Spiders are an integral part of your search engine optimization (SEO) success. Search engines use spiders/crawlers to examine the material on each page of your website. The spider enters your homepage and observes links to other pages so it can collect the HTML on those pages later. Crawling is simply the process of finding the…
Outside of the immediate industry, search engine optimization (SEO) is a murky area of knowledge. The most common question that is asked is, “how long will it take to see results?” Unfortunately, a small business investing into a search engine optimization (SEO) consultant may not fully understand the various processes involved to get ranked. Search…
For those unfamiliar with the search engine optimization (SEO) term “long tail search,” there are three categories of search engine optimization (SEO) search terms: head, middle, and long tail terms. Head terms are generic terms people search for (i.e., “shoes” versus “extended backpacking boots”). Medium terms are less searched for but still fairly generic….
