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The Five Important Metrics in eCommerce Websites

Analyzation is important in any business venture, especially in the world of e-commerce. Although there are a bunch of online tools that can determine your website’s statistics, there are certain metrics you should prioritize over the others. These metrics can actually identify serious issues on your e-commerce website and can help you answer those problems….

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Top 5 Effective Digital Marketing Strategies

There are plenty of digital marketing strategies online, some work, while others do not. There are strategies which have worked back in 2010 but do not work now. That’s because the world of digital marketing is ever-changing. It evolves over time. And as digital marketers, we must be able to pinpoint which techniques actually work…

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6 Reasons Why Your Website Isn’t Ranking on Google

Wondering why your website isn’t appearing on Google’s search engine results despite all of your efforts? Then perhaps, there is something that you might have overlooked in the process. Well, fret no more, because we’re here to save the day. In this article, we’re going to share five common mistakes as to why your website…

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Top 7 Business Directory Sites to Get Listed On

Directory listing is one of the essential parts of SEO and a best internet marketing consultants knows it. It helps crawl engines learn more about the nature of your business and your company background. That’s why for today’s article, we listed the top seven directory websites your business should be listed on. Here are seven…

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Why is Product Research Crucial?

Starting an online business may look easy, thanks to the help of user-friendly e-commerce platforms like Shopify and WooCommerce. But there’s actually more than just building a website. Before anything else, you’ve got to find the right product to offer to your customers. This is where product research comes into play. Product research is a…

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Will SEO Ever Die?

Remember in 2012, when marketing experts have been declaring that SEO is dead. Well, it’s 2018 now, and SEO is still alive and kicking. Saying that SEO is dead is like proclaiming to the world that the zombie apocalypse has started. Does that mean SEO will never die? Well, SEO can die, only if governments…

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Why SSL is Important for Every eCommerce Website

Whether you are new to eCommerce or not, you have probably heard of the term “SSL.” Otherwise known as Security Sockets Layer, SSL usually refers to websites with “HTTPS” in their URL  rather than the normal “HTTP.” It is certificate encryption, a cryptography method used in the web to protect sensitive information while being transferred…

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Why Your Business Needs Social Proof

Believe it or not, social media channels have paved ways for many small businesses to be successful. The “power of social media” is so effective because they are user-generated content such as reviews and testimonies made by the consumers. This is also otherwise known as social proof. Such engagement then results in a loyal customer…

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Tips to Make Your New eCommerce Website Successful

Creating e-commerce websites nowadays has been made easy, thanks to website platforms and plugins like Shopify, Divi, and Beaver Builder. They feature drag-and-drop interfaces, making it easy for users to design their websites without the need to code anything. However, do remember that it doesn’t guarantee the success of your site. Unlike static websites and…

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Website Platform Comparison: Shopify VS WordPress

Torn between choosing Shopify or WordPress for your new website? Well, you stumbled upon the right article. Today, we’re going to discuss a detailed comparison of the two most popular website platforms on the web as of this writing. WEBSITE DESIGN When it comes to website design, both Shopify and WooCommerce offer themes and templates…