It is common knowledge that you need to optimize your Google Ads campaigns to gain more clicks and conversions. However, it is not only through optimizing that you can improve your campaign. Several Google Ad features can help you optimize while you create it. For today’s article, Cybertegic, a marketing agency in Pasadena, will introduce…
Meta, formally known as Facebook, announces the launch of Instagram Explore Home Ads Placement. It can be accessed via the Instagram Marketing API, allowing advertisers to run ads on the Instagram Explore home page. The new feature was announced by Meta on October 4, 2022. According to the official post published by Meta, businesses can…
Google is rolling out a new targeting strategy for YouTube campaigns. Frequency Targeting is an ad strategy that will give advertisers more control over how many times YouTube users can see their ads. Before it was released for YouTube ads, controlling the ad frequency was a feature for users running connected TV campaigns in Video…
Do you have an online retail store and are looking for ways to increase the conversion rate from Google ads? Consider Shopping campaigns to promote your inventory, increase online conversion, and boost website traffic or foot traffic to your store. What are Shopping campaigns? Shopping campaigns ask marketers to submit their product data to Google…
To meet the requirements of consumer privacy, there will be a Google Ads update that will affect similar audiences targeting. Google Ads Liaison Ginny Marvin announced that the ads platform will phase out similar audience targeting in 2023. There won’t be any changes for users currently using similar audience targeting in their campaigns and ad…
Google Ads has a new update that will allow marketers to target users who click on in-app ads. This can help increase the returns and conversion of their app campaigns. The new targeting option will allow targeting the return on ad spend for ad revenue and is referred to as tROAS for ad revenue. New…
TikTok will be pushing for e-commerce by adding three types of shopping ads. Each ad will come with expanded placement options beyond the For You page. These new three ad types will include: These new advertising formats will be accessible in the TikTok Ads manager through the buying objective, “Product Sales.” Marketers can now utilize…
Have you just received an email from Google Ads which says that one of your ads has been disapproved? Before panicking, know that it is normal to experience a disapproved ad every now and then. But that doesn’t mean that you should just let it be. Once you’ve received a notification, it is crucial that…
The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
Google Ads will launch new features, including an easy way for marketers to create Google video ads. This new feature was announced by Google Ads’ Liaison Ginny Marvin. In a tweet published by AdsLiaison, Marvin confirmed that they have fully launched video creation in Google Ads Asset Library. The feature includes a central library for…
