Callout extension is a great way to promote your business’s unique promotions or your products and services. They also help your ads stand out from the other promotions, as callout extensions show users why they should click your ad instead. Once you create or add a callout extension to your ads, they are eligible to…
Google Merchant Center adds a new attribute called Short Title. Ad marketers can now further optimize the product titles of their listings. The Short Title Update is an optional attribute that will allow marketers to be more concise. This attribute is different from the title attribute. Title Attribute & Short Title Attribute Here are the…
There has been a tremendous shift in local store marketing in recent years. With a third of online consumers in the U.S. using the internet to search for local businesses daily, marketers push their business to appear in Google’s local search results. One of the most effective ways is to promote your business and products…
Did you know that 73% of the paid search market share belongs to Google? With more than 90% of online consumers saying that their purchase decisions are influenced by ads, marketers have used Google Ads to grow their business. But before you start your Google Ads campaign, you need to know that there are different…
Google Ads is the most popular pay-per-click channel for most digital marketing experts. In fact, according to Formstack, 78% of businesses say they rely on Google Ads to get their brand message out to their audience. For starters, Google Ads has several ad campaign types, each delivering the needs of businesses in different industries. One…
Google Ads is Google’s own online advertising platform that lets you reach new customers to grow your business. It is designed to quickly bring conversions to your business by showing ads to your target audiences. If you are planning to do Google Ads this 2022, here is a list of tips from Cybertegic, a digital…
As of 2022, it is estimated that the worldwide number of smartphone users today is more than six billion, translating to more than 83% of the world’s population owning a smartphone. And going forward, more people are using their smartphones to browse the internet and purchase the products they need online. It is then a…
Our previous article featured the latest Google Ads update regarding its image extensions. With this new update, the image extension will also be available on desktop ads. Not only that, but Google also added a library of stock photos users can choose for their ads image extension for free. But what is image extension in…
Google has released an update on Google Ads’ image extensions. The update will now allow users to add stock photos from a selection. This means that you are no longer required to source your own visual photos for your ads. This update is part of the series of changes Google has made to image extensions….
Google has been working and developing its search engine algorithm to cater to mobile users. With more than half of the web traffic worldwide coming from mobile devices, the need to optimize your website for mobile users has never been so important. In fact, Google is still developing and working to apply a mobile-first index…
