Our previous article featured the latest Google Ads update regarding its image extensions. With this new update, the image extension will also be available on desktop ads. Not only that, but Google also added a library of stock photos users can choose for their ads image extension for free. But what is image extension in…
Google has released an update on Google Ads’ image extensions. The update will now allow users to add stock photos from a selection. This means that you are no longer required to source your own visual photos for your ads. This update is part of the series of changes Google has made to image extensions….
Google has been working and developing its search engine algorithm to cater to mobile users. With more than half of the web traffic worldwide coming from mobile devices, the need to optimize your website for mobile users has never been so important. In fact, Google is still developing and working to apply a mobile-first index…
Searches for deals and discounts increase and peak each year during the holiday season. This is why businesses like yours must connect with their customers to offer the best deals they have. You can do this by creating a seasonal campaign in Google Ads. This guide will help you to maximize your return-on-investment (ROI) on…
Google Ads Performance Planner is getting four new updates to improve your campaign’s performance further. The Performance Planner is a feature in Google Ads developed to simplify users’ creating strategies for their campaigns. It provides insights and data into how specific changes can affect the campaign’s overall vital metrics and performance. Users can turn to…
The holiday season is here, and marketers are trying to level up their game by increasing their bid strategy and publishing more marketing materials than ever before. Another excellent way to increase sales and get more customers this holiday season is to use Google Shopping Ads. Shopping Ads are campaigns that help businesses promote their…
Google Ads has updated its Insights page with four new features designed to help businesses drive more sales. The developers hope that these new features will help businesses increase their visibility and conversion by giving them access to more data. As more people search and shop online, businesses are starting to turn to digital marketing….
The holiday season is coming, and it goes without saying that it is the most competitive period of the year. According to Google, 42% of people started their holiday shopping earlier in 2021 than in the past years. Last year’s Black Friday sales hit $9 million, and Cyber Monday hit $10.8 billion in sales holidays….
Google Discovery Ads have helped businesses reach more audiences within Google’s channels with a single ad campaign. This is very helpful, especially for small businesses that want to expand their target audience. And even if your business is just starting out, Google Discovery Ads will significantly help bring new customers to your website. Below are…
PPC marketing is crucial in increasing your brand visibility online, especially for starting businesses. However, unlike SEO, PPC marketing requires spending some money to advertise your brand on search engine results or affiliate websites. You also need to execute the best PPC marketing practices to make your campaign effective. Being the best digital marketing company…
