Creating a website for your business is great in spreading brand awareness and letting people know that your brand can be found online. But for your website to possibly bring in leads and sales, you need to use an effective landing page. It serves as a conversion tool, making it a crucial part of any…
Last week, we featured an article on “How to Start Your Google My Business Listing” and explained the importance of having one in your current digital marketing strategy. However, having a listing on Google My Business or GMB is not enough to improve your sales and website traffic. You also need to learn how to…
Here’s a comprehensive guide to Google My Business. For the past several years, Google has seen a 500% increase in “near me” mobile searches with variant keywords including “can I buy” and “to buy.” This has led Google to prioritize showing local businesses to online users who search local queries on Google. With this, Google…
The current global pandemic has urged many customers to rely on the internet to get products and services. They shop based not just on the price but also on the geographical proximity. In fact, according to MediaPost.com, more than 50% of online search users look for products and services with “near me” queries that lead…
In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…
Ranking product pages on your e-commerce website is not an easy task. The competition is tough, and it is almost impossible to obtain backlinks to support your product pages. So unless you promote your product pages using Google Ads, you will have difficulty making it show on Google’s top search results. Recently, Google’s Senior Webmaster…
Google has just rolled out their latest algorithm update called the Link Spam Algorithm. It started rolling out last July 26 and is designed to make Google’s algorithm more effective at identifying and nullifying all link spam. Although the algorithm update has already taken effect, Google confirmed that it will take up to two weeks…
According to a report made by GoGulf.com, 46% of all Google searches are looking for local information. On the other hand, 72% of consumers who did a local search visited a store within five miles, as reported by HubSpot Marketing Statistics. These statistics show how businesses can get qualified leads from search engines by optimizing…
Local SEO is a process that lets marketing experts optimize their website to show on search engine’s local results. However, some businesses still don’t know what local SEO can do for their business. This is why we’re going to explain and emphasize the importance of local SEO for today’s article. Here are reasons why local…
Infographics are effective visual content that delivers short and well-informed content about a topic relevant to one’s business. Aside from providing quality and relevant information to your customers and other online users, it is also a great way to generate backlinks. Here are four steps on how to easily generate backlinks from infographics: 1 –…
