Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and…
A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on…
As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business,…
Social media marketing platforms are continually rolling out new features to make their sites more user-friendly, such as MySpace’s 2-way sync with Twitter and Facebook’s new tagging feature, among others. Now, those advertising on Facebook can expect an improvement on measuring how their ads perform because of a new multi-year partnership with Nielsen Co. that…
Social media darling Twitter has been earning plenty of press. With its valuation at a purported $1 billion, investors and users alike are eyeing the changes Twitter has to offer the social media marketing circuit. Application developers are looking for ways to optimize Twitter’s updates to other social media marketing platforms. Social media site MySpace…
Is there a relationship between your brand and social media marketing? Your brand is your company’s foundation and is key to building relationships with your target consumer. Your brand should clearly present what deliverables you’re capable of, and alter an individual’s perception and expectation of your company. With the economic slump, the competition for customers’…
We’re all about search engine optimization. So, what’s with all the social media posts? There is a link between search engine optimization and social media marketing. It’s more than just connecting your Twitter or Facebook to your main website. It’s something very simple that might escape your brilliance: simply being found! Being found is the…
You don’t need to pay attention to the social media marketing arena to know about Facebook and Twitter. If you generalize each one, Twitter is the one that uses “@mentions” to send your friends messages. But that distinction isn’t unique to just Twitter, now that Facebook is incorporating “@mentions” with Facebook Lite. Facebook puts its…
Yesterday, we blogged about 10 Tips on Getting the Most Out of Twitter. We’re going to continue our social media marketing blogging by working with Twitter again and exploring two features that will make your tweeting more efficient. 1. Hash Tags Some complain that Twitter is unorganized. Unlike other social media marketing networks like Facebook,…
Social media marketing advisor Chris Brogan wrote up a useful blog about 50 Ideas on Using Twitter for Business. He put up some good points that everyone should follow. When approaching social media marketing, don’t assume that everyone wants to stop and hear what you say. You need to spruce up your game plan to…
