We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back…
It’s official. Bing and Google have each announced a partnership with social media marketing platform Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a beta feature for users to try out, here. In terms of deciding which tweets are worthy enough to show up on SERPs (search…
Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the…
Twitter can be a great social media marketing platform for a business of any size. But, if you’re just starting out with Twitter, we’ve compiled a few ideas for you to utilize. 1. Company Newsletter Twitter is a great way of dispersing information. In a business setting, you’re able to quickly update your work status,…
Having a Facebook Fan Page for your small business can be crucial for exposure—that is, if your Fan Page is easily searchable on the social media networking site. Many firms don’t take the right steps to ensure that their Fan Page pops up in the right searches. Just like search engine optimization (SEO), social media…
Video is considered the most effective engagement object and considered important for future search engine optimization (SEO) efforts, but it’s also integral to your social media marketing endeavors. Social media marketing harnesses consumer trust in a way that traditional methods cannot—it allows a brand to have a wide audience without having to plan, implement, and…
As we mentioned last week, Google has unlikely competitors in social media marketing platforms. Twitter’s real-time search has forced Google to implement time filtered searches, but even that feature can’t compare to a real-time search that returns results within the second! We questioned how Google could maintain its position as King in Search without the…
Search Engine Optimization (SEO) involves research, from determining your businesses’ biggest demographic, to knowing their specific likes and dislikes. If you don’t do this, then you’re marketing blind. If you’re doing video marketing, YouTube just saved you a lot of time and money by expanding their Insights for Audience tool to package all that information…
increased its user base to an astonishing 300 million active users by integrating new ideas from companies searching for early adopters. However, these third-party programs often have kinks mainstream users don’t want to deal with. For instance, many of the social media marketing platform’s popular tools are not original. Facebook’s current feed is the offspring…
Twitter is a social media marketing platform behemoth that knows how to cater to its users. The basic principle of social media marketing is about connecting with those who use your product or service and forming relationships with them. Twitter is taking this advice and improving its social media platform again and again for ease…
