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Is a New SEO Strategy Necessary for Tweets?

Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy…

Learn Search Operators for Twitter Search

Real time search is one vital aspect to social media marketing giant Twitter’s current success, but do you currently get the most out of it? While we might not think much of Twitter’s search capabilities beyond real-time results, their search does offer the same advanced functions mainstream search engines use. These functions will be crucial…

Google Upgrades Friend Connect to be More Sociable

Universal log-in tools are becoming increasingly popular with users who want to avoid creating new accounts for each site they go to. Tools like OpenID, Facebook Connect, and Twitter’s OAuth are becoming more popular since they allow users to sign into other sites with a universal log-in. However, Facebook has continued being the pioneer for…

Is This Defeat? MySpace Reaches Out to Facebook

We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back…

Twitter Shows Bing and Google the Importance of Real Time Search

It’s official. Bing and Google have each announced a partnership with social media marketing platform Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a beta feature for users to try out, here. In terms of deciding which tweets are worthy enough to show up on SERPs (search…

Avoid a Bad Rep with Social Media Marketing

Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the…

Social Media Marketing: 5 Business Uses for Twitter

Twitter can be a great social media marketing platform for a business of any size. But, if you’re just starting out with Twitter, we’ve compiled a few ideas for you to utilize. 1. Company Newsletter Twitter is a great way of dispersing information. In a business setting, you’re able to quickly update your work status,…

Social Media Marketing Tips: Six (6) Steps to Getting Your Fan Page Found in Facebook Search

Having a Facebook Fan Page for your small business can be crucial for exposure—that is, if your Fan Page is easily searchable on the social media networking site. Many firms don’t take the right steps to ensure that their Fan Page pops up in the right searches. Just like search engine optimization (SEO), social media…