It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off…
The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing…
Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy…
Real time search is one vital aspect to social media marketing giant Twitter’s current success, but do you currently get the most out of it? While we might not think much of Twitter’s search capabilities beyond real-time results, their search does offer the same advanced functions mainstream search engines use. These functions will be crucial…
Universal log-in tools are becoming increasingly popular with users who want to avoid creating new accounts for each site they go to. Tools like OpenID, Facebook Connect, and Twitter’s OAuth are becoming more popular since they allow users to sign into other sites with a universal log-in. However, Facebook has continued being the pioneer for…
Twitter released their “Lists” feature site-wide last week and we received ours on Thursday. The lists feature allows for a user to bundle like-minded Twitter users together and view their latest tweets in one stream. You can create a list for any reason and filter out their tweets from the your main Twitter stream, which…
Without a question, most of us engage in internet research when we’ve got questions about a product or service. The internet is an ubiquitous force in our daily lives now—we use it to learn and to connect. It’s evident that in our technological age, we’re shifting away from traditional means of information to the web….
We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back…
It’s official. Bing and Google have each announced a partnership with social media marketing platform Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a beta feature for users to try out, here. In terms of deciding which tweets are worthy enough to show up on SERPs (search…
Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the…
